10 Tips for Link Building and SEO: Part One • Anna Colibri

(10 Min. Read)

As the top B Corp-certfied San Francisco digital marketing agency, Colibri Digital Marketing answers a lot of questions about link-building resources, and about some of the lesser known avenues for creating strong backlinks. We’ve put together this helpful guide to showcase some of our favorite tips and tricks for generating the backlinks your business needs to get a leg up on the competition. Give it a read, bookmark it for later, share it with a friend — we hope even a seasoned SEO professional will find something new.

Link Basics

Domain authority, or DA, will come up a lot in the rest of this article. It’s basically a measure of your site’s history and it’s reputability. A search engine like Google will take it firmly into consideration when calculating your site’s position in the search engine results pages (usually just “SERPs.”) This business relies on rather a lot of acronyms.

There’s a reason why we include link building as part of our digital marketing services. Here’s our list of some of the best ways your site can start to build a link network, improve SEO, and reach its full potential.

1. Guest Posting

For those who aren’t familiar with how it works, guest posting is quite straightforward: you write a piece of content, like a blog post, for another website. The other site runs your content, giving you credit and linking back to your homepage. Maybe you trade blog posts, maybe you give the other site a shout-out on social media, but however you do it, what matters is that both sites have benefitted from the arrangement. Each of you walks away with a stronger link network and a wider audience.

It’s quite common, but it’s worth your time to be choosy about whom you’re guest posting for (or whose content you’re accepting). Make sure you’re only partnering with sites you’d be proud for your clients and customers to visit, and you shouldn’t have any problems.

2. HARO

3. RSS

4. Tools

Perhaps your hypothetical San Francisco digital marketing agency creates a web-tool that lets a user run web searches with customizable location data. Your client, a restaurateur, wants to know whether her business is showing up in local searches for “vegan restaurant near me” from locations within the Mission District and Noe Valley. She might use your web tool to perform a search as though she were standing at the corner of Dolores St. and 24th, all from the comfort of her office. She might share a link to your tool with her friend, another business owner, since she had had such a good experience with it. Your useful web tool, since it’s so handy and user friendly, will likely be linked to from a number of sources (like “John’s Top 10 Digital Marketing Tools”) and you will have earned yourself a steady stream of backlinks, all while seriously enhancing user experience on your website. Win-win!

That’s the first half of our 10 Tips for Link Building and SEO. Be sure to keep an eye for Part Two, coming in a couple of days! Check us out on social media, if you’d like to be notified as soon as we release Part Two!

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Originally published at colibridigitalmarketing.com on February 9, 2017.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.