11 Secrets from a Top San Francisco SEO Company

There’s a good chance you’re already taking steps to manage your site’s SEO factors, but as any top San Francisco SEO company will tell you, there’s always a way to improve. Any expert will advise that nothing’s ever perfect, and you should never make the catastrophic mistake of thinking you’re site is “done”. That’s partly because newer content usually shows up higher in the results, but also because SEO industry practices are an ever-evolving arms race, and it’s important to keep yourself competitive in a changing marketplace.

As a top San Francisco SEO company, we make it our business to keep abreast of the ways our industry is evolving. That means watching for changes in the industry (like emerging tools or algorithms) but it also means we read a lot of blogs, columns, and articles about SEO practices. However, if you go looking, most of the advice you’ll find offers minor tweaks and improvements for SEO veterans, and most of it is opinion rather than hard fact. Here, we’ve done something different. Below, you’ll find good, solid advice for SEO rookies and veterans alike. Even if some of this is familiar, we’re sure you’ll find something new to add to your SEO arsenal.

1. Publish Good, Frequent, Relevant Content

2. Be Found — Keywords Trump Brand Recognition

3. Give Your Hyperlinks and Images Real Names

It’s just the same for images as for page titles. It’s an opportunity that’s too often ignored. It’s more likely that someone will find “keyword.jpg”, and follow the image to your site, than that they’ll ever find “DSC_123_45.jpg”. Don’t miss out on any opportunity to make your content more relevant.

4. Take Full Advantage of Youtube’s Video Descriptions

5. Develop a Resources Page

Now, while it’s absolutely true that a tighter mesh of links is generally better, since it offers viewers more points of access into a site, don’t think that just any link will do. Consider this next tip.

6. When It Comes to Links, It’s Quality over Quantity

And good pages need to stick together, too. If you find a site you’d feel proud to link to, with relevant or related content, get in touch and see if they’d like to return the favor. Collaboration helps everyone. Partnering up with another site to create a piece of content, for instance, can often get you twice the exposure for half the work.

And while we’re on the subject of getting twice the exposure…

7. Don’t Be Afraid to Update and Republish Old Content

8. Avoid Fancy Drop-Downs

9. Stick with One URL

10. Don’t Rely on Auto-Sizing Software for Mobile

Think of it from your user’s perspective. Would you want your site to have structural hurdles to be overcome with every visit, or do you want yours to be one of the comfy places where everything works properly?

The sites shouldn’t even have identical content. Mobile users are probably visiting for a different purpose. The two most common reasons someone will be browsing from a mobile device is that they’re in a hurry, or they’re trying to amuse themselves. You can meet both these needs by arranging your mobile site to offer more content up front, with fewer clicks. Scrolling on a mobile device feels much more natural than scrolling on a desktop, so don’t be afraid to make your pages a little taller. Desktop users will prefer to have more options, with less scrolling, but, with the convenience of a mouse, they won’t mind a few extra clicks to get where they’re going. Mobile is about immediacy. Desktop should be more geared toward precision.

11. Use Google to Your Advantage!

For instance, when you log into your Adwords profile (and if you haven’t got one yet, you should make it a priority to get one soon), there’s a keyword generation tool. It helps you refine a topic into some likely keywords based on search query data. You can sneak a peek at the kind of content it generates in the Adwords section itself. Try searching for your own topic or product, as intuitively and naturally as possible, and take a look at the phrasing of the ads in the upper right of the search results. Those are the pages Google thinks you’re most likely to click on, based on some very complicated math and a massive amount of raw data. Now that you’ve seen what Google expects will appeal to a majority of people, adopt it. Title your own content accordingly, and don’t hesitate to use the keywords you’re seeing advertised. It’s all about staying competitive!

The Value of Working with a Top San Francisco SEO Company

Would you like a free digital strategy session from a top San Francisco SEO company? We offer a 30 minute consultation that can help take the digital presence of your business to the next level. Just click on the button below to schedule your complimentary session.

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This post was originally written and posted by Andrew McLoughlin. It is republished here on on behalf of Colibri Digital Marketing. Thanks, Andrew, for a great read!

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.