3 OVERLOOKED AND UNEXPLORED DIGITAL MARKETING OPPORTUNITIES OF 2020

The world of digital marketing changes rapidly. Back in the day digital marketers only had Facebook as a good option for social media, but 6 years later when Instagram came along the game changed. Even within an app, Instagram for example, tons of things have changed since it was founded. There are now shoppable posts, stories, live streaming and tons of other unique features. When it first came out, all you could do was share a post and caption with a filter. Now the options are endless. The same goes for any digital marketing channel. Things don’t look the same as they used to. Now there are tons of new apps and strategies you need to be using to have any success in digital marketing.

Staying up to date can be hard, but you’ve already taken the first step by reading this blog because this blog is all about the opportunities you should be looking to implement into your digital marketing strategy to boost your results. Let’s take a look at what is changing the digital marketing scene in 2020.

Podcasts

Choosing what to talk about in your podcast is the hardest, but most fun, part. A great place to start is by looking at your blogs and choosing which ones can be turned into a podcast. Making a list of people who inspire you and seeing if you can interview them will also give you potential podcast ideas. You could do a podcast about how you started your business, or what challenges you have faced and tell a fun story about it. Anything that is of interest to you can be turned into a podcast!

TikTok

TikTok is a great way to engage with your audience and put a face to your brand. It’s all about having fun. Different brands have gone for different approaches on TikTok and found innovative ways to put a face to their brand. For example, the Washington Post has a huge TikTok following. Recently they have been posting a funny video everyday throughout quarantine. Their videos are relatable and also promote their business. One of their videos involved using a newspaper to make coffee art. Another brand that has found success on TikTok is Chipotle. They participate in challenges, such as the “put a finger down” challenge where people read a list of things and put a finger down for what they have done. They made their own Chipotle verison. Check it out here, it’s pretty fun.

TikTok is a place to have fun and get creative so if you choose to start a channel, make sure to have fun with it!

Video Live Streaming

It may seem scary to go live because there’s no editing out the mistakes, but we have resources to make it a little easier on you! First up, choosing what platform to use for live streaming. There are tons of options and choosing the one that represents helps you reach the right audience is best. Our next resource will help you learn, step by step, how to host an Instagram Live. Even if you are not using Instagram to host your live, this resource will give you some insight on what to do to have a successful Live.

Takeaways

We’re the digital marketing agency San Francisco trusts to focus on the triple bottom line of people, planet, and profit. Based in the Bay Area, close to Silicon Valley, we’re the team with the sneak-peek into the future of digital marketing. If you’re ready to work with San Francisco’s first and only full-service B Corp-certified digital marketing agency, drop us a line to schedule a free digital marketing strategy session!

Originally published at https://colibridigitalmarketing.com on May 11, 2020.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.