4 SIMPLE STEPS TO WRITE THE PERFECT GUEST POST PITCH

If you are in the business of guest posting and content marketing, have you ever received an email essentially saying “Hey, post my content on your site”? Did you say yes?

Most people are more likely to agree to a partnership and guest post exchange if the pitch includes information about the benefit of the partnership and what it will look like. Because of that, writing a guest post pitch is not as easy as asking to write content for someone and telling them what you plan on writing. You need an inviting but not spammy subject line, friendly tone, informative content, and a personalized pitch. Similarly to hosting a guest blogger, there are rules and expectations.

Below, we have outlined how to write a compelling guest post pitch in 4 steps. But before we get there, let’s talk about why you should be sending guest post exchange pitches.

BENEFITS OF GUEST POSTING

For starters, it boosts your visibility because it exposes your article to a new audience and sends traffic back to your site. Secondly, guest posting helps raise your domain authority and credibility because it shows search engines that other websites trust you. A backlink serves as a boost of confidence. Lastly, guest posting helps build relationships and partnerships with other people in your industry.

HOW TO WRITE A GUEST POST PITCH

STEP 1. RESEARCH YOUR PROSPECT

On top of making sure you know who to contact, you need to be familiar with their blog. To do so, read a few articles, search through to see what they write about, and make sure they have some guest posts so that you know guest posting is a possibility. When reviewing their blogs, think about what content you can offer that would complement their existing content. This will come in handy for step 2.

STEP 2. CHOOSE TOPICS TO WRITE ABOUT

When sending your pitch, you will want to include titles for the content you can write. The titles should be intriguing and informative. When your prospect reads the titles, they should feel interested to read the article, excited about the topic, and understand what the blog will be about.

STEP 3. IDENTIFY THE PARTNERSHIP BENEFITS

STEP 4. WRITE YOUR EMAIL

SUBJECT LINE

INTRODUCTION

After that, it’s time to sell your offer by telling them where you found out about them. Maybe you are a long-time reader or saw one post and fell in love. If it makes sense, mention the article you found them through and then go on to why you reached out. Tell them why you want to partner with them and how it will be mutually beneficial. This is where you can draw on your research and ideas from step three.

POTENTIAL ARTICLE TITLES

THANK YOU AND GOODBYE

BEST PRACTICES

  • Build the relationship. If you want to go above and beyond, before you reach out, share one of their articles on social media or sign up for their newsletter.
  • Stick to your values. Guest posting, especially in the digital marketing industry, can be competitive, and sometimes people forget that guest post exchanges are built on relationships. If you are just doing it for a backlink, not because you think you could benefit your partner, don’t reach out.
  • Show your previous work. Let the partner get a sense of your style and the quality of your writing.
  • Edit, edit, edit. When proposing to write for someone, you need to show them you know how to write! If your email is plagued with grammar and spelling mistakes, your chances of finding a partner are slim.

TAKEAWAYS

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