6 Ways How AI is Making Email Marketing Smarter

“Email marketing is an integral part of any marketing campaign. In fact, email marketing is proven to be one of the most effective digital marketing techniques for many companies. Artificial intelligence is enhancing email marketing tasks by automating the email-delivery process, self-writing email subject lines, creating body content, and personalizing emails to individual customer needs.”

Artificial intelligence technology has the capability to scan large databases quickly and efficiently. Using this data, it can generate powerful insights and make actions from those insights. Artificial intelligence technology like any other technology is exciting and result-oriented. But we should not expect artificial intelligence to do all the work.

Artificial intelligence applications can help digital marketers leverage the power of email marketing to increase their KPIs and drive better results. Let’s look at 6 important ways AI can make email marketing smarter.

1. Sending Times

2. Effective Promotions

3. Engaging Content

On the other hand, there are customers who are willing to learn more about your brand, and what it is doing. Feeling connected with the brand keeps them loyal. There are also other types of customers that like engaging with a specific type of content. Artificial intelligence and natural language processing can filter the content that is irrelevant to each user and send only the valuable, targeted content to your customers.

4. Subject Lines

5. Frequency

6. Interactive Emails


Guest Post from Mandeep Kaur

Mandeep Kaur is working as a Data Scientist in Webtunix Solutions Private Limited. I am very enthusiastic to learn about Machine Learning and Deep Learning techniques. I always express my knowledge to beginners who want to start their career as a Data Scientist.

Originally published at colibridigitalmarketing.com on August 7, 2018.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.