7 STEPS FOR THE PERFECT BRAND LAUNCH: MAKE A SPLASH WITH YOUR REBRANDING

The process of rebranding takes research, brainstorming, and most importantly, planning. If the rollout of your new brand is not well planned and executed, all of your hard rebranding work will not be worth it.

So the question is, how do you nail a rebranding launch to make sure your brand recognition is preserved? The answer: by communicating and planning! In this blog, you’ll learn how to perfectly execute your rebranding launch by planning and communicating the right information to the right audience.

Photo by Startup Stock Photos from Pexels

HOW TO SUCCESSFULLY LAUNCH A REBRAND IN 7 STEPS

STEP 1. CHOOSE A DATE

STEP 2. IDENTIFY BRAND TOUCHPOINTS

STEP 3. IDENTIFY WHO NEEDS TO KNOW ABOUT YOUR REBRANDING

STEP 4. DECIDE WHEN TO TELL EACH AUDIENCE

STEP 5. DECIDE HOW TO TELL EACH AUDIENCE

STEP 6. DECIDE WHAT TO TELL EACH AUDIENCE

STEP 7. REVIEW AND REVISE

REBRANDING LAUNCH TIPS

  • Stick to your calendar. Changing your social media profile image to your new logo before your announcement will just confuse your audience. They may even unfollow you because of it! Make sure to stick to your well thought out calendar so that you don’t confuse people. If you are tempted to tweak some rebranded material, don’t do it! Instead, tell your audience that you are so excited about your big announcement.
  • Don’t forget your old brand. This might sound a bit weird, but if you dump your old brand on your launch date, people will be confused. On your website, you may want to include a pop up saying “We’ve rebranded! Even though we are now called XYZ, we are the same company as ABC”.

TAKEAWAYS

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.