8 BRANDING TRENDS TO FOLLOW IN 2020 TO KEEP YOUR BRAND LIVELY AND ATTRACT BUSINESS

In 2020, the intense competition between brands has changed the way brands interact with their audience.

It’s not just about a simple logo change or changing the background color of the website anymore. There are branding trends that you need to follow to stay up to date. If there is a trend where people want to know more about a brand’s policies and environmental impact, leaving that information out of your brand will mean you lose customers.

This is important because, as a brand, it’s necessary to differentiate yourself from your competitors.

People today are brand-savvy. They want brands to understand, listen, and make them happy before they even buy anything from the brand. That’s why it’s necessary to follow what is already working well in the market.

Let’s look at branding trends for 2020 that will help your brand develop an excellent reputation among your target customers.

1. PERSONALIZE YOUR BRAND

If people can relate to your brand, there is a good chance that people will trust you. Authentic relationships create more trust and loyalty and lead to more sales. Everyone loves a personalized experience.

Plus, people love stories. If customers can relate to your story and find meaning in what you are selling through the way you are selling it, people are more likely to work with or buy from you. Be it an advertisement or social media post; if you’re not narrating your brand story, it might be difficult for you to gain the trust of customers.

While interacting with your brand, people want to feel a human connection. Today, most brands create automated messages To an extent, this is okay, but a story creates a human bond which people are searching for.

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2. FOCUS ON ONLINE COMMUNITY

3. GET CREATIVE WITH CUSTOMER SERVICE

Regardless of the time and demographic, customers will connect with your brand at any time. You must remain online for customers 24/7.

When a customer experiences a problem, they’ll contact your customer support. This will present you with an opportunity to connect with those customers. Exceptional customer service will take you a long way.

Excellent customer service will not only win the loyalty of the customer, but it will also act as a key differentiator from your competitor.

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4. A SOCIAL CONSCIENCE IS IMPORTANT

As a certified B Corp, Colibri Digital Marketing believes in truly living by our values. Just saying we believe in leading with love is not good enough. Showing our clients we do that through every step of the process from the sales call, training, and results means we truly work by our values.

When you add to your brand messaging that you are environmentally sustainable, you must be able to back that up. No one likes a movie where the trailer advertises something different than what you get from the movie. Make sure that you work by your values and reflect that in your branding.

5. THINK MOBILE FIRST

Lots of people shop online, read emails, and even watch tutorials on a mobile phone. There are mobile strategies that every brand must study and follow.

It’s no surprise that customers are on mobile, and if you want to grab the attention of your target customer, you need to think about going mobile. Be it fonts, colors, and even the CTA, everything must be designed in a way that it should look good on mobile.

If you don’t have a graphic designer on-board, hire a logo design company or a branding agency that can help you create mobile-first graphics.

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6. INFLUENCER MARKETING

When an influencer shares their experience regarding the brand, it builds trust among people. This helps encourage the customer to buy the product.

Finding an influencer is effortless these days. However, it is essential to find an influencer with the relevant niche because an influencer that doesn’t fit the product category will create less impact than the one who knows a bit or two about the product. To find the perfect influencer for your brand, check out our guide to creating influencer marketing strategy.

7. FOCUS ON NATIVE DISPLAY ADVERTISING

Native display advertising is one-step higher than simple display advertising. When placed correctly, display advertising can attract the right customer and develop a sense of trust among the customer. Native advertising takes it a step further by attracting the target customers and bringing them to a place where they intentionally buy products.

In native advertising, content is of vital importance. To make an impact, your ad must portray who you are and what you are selling. It must speak directly to your audience. So before you start making your ads, know your audience. To do so, create personas and do audience analysis.

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8. CREATE ATTENTION-GRABBING CONTENT

Producing valuable content is far more important than just creating daily content. The audience will always appreciate in-depth analysis and research. Everyone loves to read something that can move them at an emotional level.

WRAPPING UP

There is no one perfect time to follow these trends. If you are reading this post, now is the time to apply them to your brand. You cannot wait any longer.

We know that all of these trends can help companies in different ways. Reach out to us for a 30 minute complimentary digital strategy session to learn how each tactic could benefit your brand and where to begin!

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.