One thing that acts as a unifying force to bring everything together on the internet is (cue drumroll) links.

Links are crucial for guidance in navigating the internet. Like the signposts on a highway, links take you from one destination, aka webpage, to another. At times, these signposts might lead to another part of the same site. It’s safe to assume that none of us can imagine surfing the web without links being there to guide us.

Links are extremely important because, without a link, a website loses its identity. Similar to links acting as signposts, search engines serve as…


If you are in the business of guest posting and content marketing, have you ever received an email essentially saying “Hey, post my content on your site”? Did you say yes?

Most people are more likely to agree to a partnership and guest post exchange if the pitch includes information about the benefit of the partnership and what it will look like. Because of that, writing a guest post pitch is not as easy as asking to write content for someone and telling them what you plan on writing. You need an inviting but not spammy subject line, friendly tone…


https://youtu.be/aPfYYBbPHhk

One of the things lead with love means is showing up for the people you care about. When leading a business, nothing is more important than loving your team. One way we show love at Colibri Digital Marketing is through our weekly team meeting. It’s our charm’s — a charm as you may or may not know is a group of hummingbirds, kinda like a flock of birds but in this case a group of experienced, talented, and warm-hearted digital marketers — way of connecting with our entire team and spending some time together, working and playing. As CEO…


If you have yet to hear about the writing platform, Medium, today is your lucky day! Medium is taking off in the marketing world and may be just what you need to take your marketing to the next level. Medium is a platform where writers, brands, and readers can easily discover and create content. Medium provides an untraditional platform for blogging where anyone can write successfully and gain immediate traffic to their content no matter their experience level or following size. Continue reading to learn more about how Medium can be a great tool to boost your marketing!

WHAT IS MEDIUM?

Medium is…


Welcome to the Team? So Glad to be Working With You? How do you write a converting welcoming email subject line? Although this may seem like an insignificant question, the way a business welcomes newcomers in their newsletter introduction email can set the tone for how their readers will view a business. So, below are different ways to write a perfect welcome subject line for your readers.

POSE A QUESTION

Welcoming your subscribers by asking them a question may sound strange, but if done right, can be highly effective. Why? If you ask an intriguing question, people want the answer so they will…


Are you noticing a large number of views on your website but not many conversions? This could be happening because you are not properly optimizing your website for conversions. A large amount of website traffic is great, but if you are not selling anything, you will not achieve your business goals. Continue reading to learn how conversion optimization can make those visitors count and convert.

WHAT IS CONVERSION OPTIMIZATION?

Conversion optimization is essentially the process of increasing the percentage of people who engage with your website while visiting it. The kind of engagement that is important should align with the purpose of your business…


For any type of business, marketing, teaching, you name it, working with a client you love makes the work easier. For a teacher, that may mean a class of engaged students. For a marketer, that may look like working with a client whose product you love.

Ethics in marketing are crucial. In any business, this holds true. Having values and sticking to them is what makes a business successful. Working on a project you don’t feel good about or doesn’t align with your values often means the work you produce won’t be your best.

MARKETING A PRODUCT YOU LOVE

In marketing, feeling good about what…


Everyone wants to do what you love and love what you do because having a passion for your work leads to greater success. But, no matter what job you have, there are always tasks you don’t enjoy. Starting, and finishing, those tasks are never easy but have to get done in order to be productive. So how do you find joy in the task you dislike? Below, are Colibri’s top tips for finding meaning and completing the tasks you dread.

SWALLOW YOUR FROGS IN THE MORNING

By that, I mean get the hardest task or the task that kept you up at night in dread, done…


I recently had the opportunity to listen to automotive veteran Kimberley Gardiner, Vice President and CMO of Mitsubishi North America. From covering her humble beginnings to her innovative approach that challenges common practices in the automotive industry, Gardiner’s story is one that inspires deep thinking.

KIMBERLEY GARDINER’S BACKGROUND

Kimberley started at Toyota, on the marketing team, working on the launch of the first-ever Toyota Prius. Following the launch, she worked at Lexus and Kia, until she realized her goal of working for a company that highly valued their morals and customer’s needs.

When she arrived at Mitsubishi, she focused on what she calls…


I recently had the opportunity to listen to automotive veteran Kimberley Gardiner, Vice President and CMO of Mitsubishi North America. From covering her humble beginnings to her innovative approach that challenges common practices in the automotive industry, Gardiner’s story is one that inspires deep thinking.

KIMBERLEY GARDINER’S BACKGROUND

Kimberley started at Toyota, on the marketing team, working on the launch of the first-ever Toyota Prius. Following the launch, she worked at Lexus and Kia, until she realized her goal of working for a company that highly valued their morals and customer’s needs.

When she arrived at Mitsubishi, she focused on what she calls…

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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