For any type of business, marketing, teaching, you name it, working with a client you love makes the work easier. For a teacher, that may mean a class of engaged students. For a marketer, that may look like working with a client whose product you love.

Ethics in marketing are crucial. In any business, this holds true. Having values and sticking to them is what makes a business successful. Working on a project you don’t feel good about or doesn’t align with your values often means the work you produce won’t be your best.

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MARKETING A PRODUCT YOU LOVE

In marketing, feeling good about what…


Everyone wants to do what you love and love what you do because having a passion for your work leads to greater success. But, no matter what job you have, there are always tasks you don’t enjoy. Starting, and finishing, those tasks are never easy but have to get done in order to be productive. So how do you find joy in the task you dislike? Below, are Colibri’s top tips for finding meaning and completing the tasks you dread.

SWALLOW YOUR FROGS IN THE MORNING

By that, I mean get the hardest task or the task that kept you up at night in dread, done…


I recently had the opportunity to listen to automotive veteran Kimberley Gardiner, Vice President and CMO of Mitsubishi North America. From covering her humble beginnings to her innovative approach that challenges common practices in the automotive industry, Gardiner’s story is one that inspires deep thinking.

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KIMBERLEY GARDINER’S BACKGROUND

Kimberley started at Toyota, on the marketing team, working on the launch of the first-ever Toyota Prius. Following the launch, she worked at Lexus and Kia, until she realized her goal of working for a company that highly valued their morals and customer’s needs.

When she arrived at Mitsubishi, she focused on what she calls…


I recently had the opportunity to listen to automotive veteran Kimberley Gardiner, Vice President and CMO of Mitsubishi North America. From covering her humble beginnings to her innovative approach that challenges common practices in the automotive industry, Gardiner’s story is one that inspires deep thinking.

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KIMBERLEY GARDINER’S BACKGROUND

Kimberley started at Toyota, on the marketing team, working on the launch of the first-ever Toyota Prius. Following the launch, she worked at Lexus and Kia, until she realized her goal of working for a company that highly valued their morals and customer’s needs.

When she arrived at Mitsubishi, she focused on what she calls…


Search engine optimization (SEO) is essential to the success of your business. In both B2B and B2C industries, SEO is vital to ensuring your website is found by potential clients. By neglecting SEO, you’re missing out on converting potential customers and are giving your competition a leg up.

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ARE YOU READY TO HIRE AN SEO EXPERT?

If you’re ready to put more resources and time into your SEO, you need to decide if you want to do it yourself or hire a marketing company. If you choose to outsource your SEO, how do you know you’ve chosen the right company for your business? …


Before the age of online shopping and email, your brand had to appear in a physical space, whether that was a brick and mortar store or IRL mail. Now, with everything being online, brands need to invest time and money into digital branding services to make sure their brand shines just as bright online as they do in-person.

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WHAT IS DIGITAL BRANDING?

First, let’s make sure we are all on the same page about digital branding. What is digital branding? It is a combination of digital marketing and internet branding to help make your brand consistent and strong across all digital platforms.

THE IMPORTANCE OF DIGITAL BRANDING SERVICES

On or…


Influencer marketing has become increasingly popular over the last few years. There are two main reasons for the growth in demand. One, influencer marketing creates trust in a brand and two, it gives a brand easy access to a new audience. In fact, the concept itself is similar to backlinking.

When a brand partners with an influencer, that influencer shows support for the brand by giving an honest recommendation to their followers and telling them to go check out that brand. The brand is instantly introduced to a new audience who, most likely, already trust the brand because they trust…


Guest Post By: Vinti Jain

Rapid changes in the marketing industry are demanding more out of marketers every year. Shifts in technology, trends, and online landscape, are making companies demand higher performance from their digital marketing teams. As a result, employees often feel stressed out due to an inability to meet the demands.

A recent survey polled 7,000 marketing and communications professionals, concluding that 83.3% of these professionals are burned out of their jobs. …


Local SEO suits certain types of businesses such as brick and mortar stores, restaurants, florists, and service providers, among others.

It is relevant and indispensable considering 46% of Google searches focus on finding local information. Out of those searches, 88% of those people tend to visit the store within one day of conducting their search. You must have an online presence by way of a mobile responsive website or, at the very least, a Google Maps presence.

A significant pointer is that “Near Me” searches have seen a 900% increase in recent years. Therefore, local SEO is a must.

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Photo…


The process of rebranding takes research, brainstorming, and most importantly, planning. If the rollout of your new brand is not well planned and executed, all of your hard rebranding work will not be worth it.

So the question is, how do you nail a rebranding launch to make sure your brand recognition is preserved? The answer: by communicating and planning! In this blog, you’ll learn how to perfectly execute your rebranding launch by planning and communicating the right information to the right audience.

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Photo by Startup Stock Photos from Pexels

HOW TO SUCCESSFULLY LAUNCH A REBRAND IN 7 STEPS

Whether you are rebranding or launching a new product, it’s…

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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