Social media engagement is a key factor in effectively using your social media to increase brand awareness and find new leads. Many businesses are so focused on growing their audience they fail to engage their current audience.

When it comes to social media, the quality of your followers is more important than the quantity. A large number of social media followers can be beneficial in creating a more well-known brand. However, this audience will only be beneficial to your brand if you have mastered the art of engagement.

By focusing on social media engagement over growth, your brand will be…

Email marketing is a powerful tool for marketing and an important channel to put time and effort into. Although some people ask if email marketing is still relevant the truth is that if you use it the right way, it is definitely relevant and can lead to success.

One thing that makes email marketing attractive is that you can reach thousands of people! In 2021, more than 4 billion people use email. On top, of that, emails allow you to speak more directly to your audience. When you send an email, it goes directly to your customer’s inbox. …

Have you heard the saying “Culture eats strategy for breakfast”? This saying plays on the idea that culture is a bigger success factor than strategy. Do you think culture has the power to make or break a company? Let’s find out.

WHAT IS COMPANY CULTURE?

According to the Society for Human Resource Management, an organization’s culture is based on the basic assumptions about the following:

  • Human nature. Inherited qualities of employees which affect the behavior of other stakeholders such as customers and suppliers. For example, do employees have a proactive or reactive approach towards their work?
  • The organization’s definition of its business environment. How…

One thing that acts as a unifying force to bring everything together on the internet is (cue drumroll) links.

Links are crucial for guidance in navigating the internet. Like the signposts on a highway, links take you from one destination, aka webpage, to another. At times, these signposts might lead to another part of the same site. It’s safe to assume that none of us can imagine surfing the web without links being there to guide us.

Links are extremely important because, without a link, a website loses its identity. Similar to links acting as signposts, search engines serve as…

If you are in the business of guest posting and content marketing, have you ever received an email essentially saying “Hey, post my content on your site”? Did you say yes?

Most people are more likely to agree to a partnership and guest post exchange if the pitch includes information about the benefit of the partnership and what it will look like. Because of that, writing a guest post pitch is not as easy as asking to write content for someone and telling them what you plan on writing. You need an inviting but not spammy subject line, friendly tone…

https://youtu.be/aPfYYBbPHhk

One of the things lead with love means is showing up for the people you care about. When leading a business, nothing is more important than loving your team. One way we show love at Colibri Digital Marketing is through our weekly team meeting. It’s our charm’s — a charm as you may or may not know is a group of hummingbirds, kinda like a flock of birds but in this case a group of experienced, talented, and warm-hearted digital marketers — way of connecting with our entire team and spending some time together, working and playing. As CEO…

If you have yet to hear about the writing platform, Medium, today is your lucky day! Medium is taking off in the marketing world and may be just what you need to take your marketing to the next level. Medium is a platform where writers, brands, and readers can easily discover and create content. Medium provides an untraditional platform for blogging where anyone can write successfully and gain immediate traffic to their content no matter their experience level or following size. Continue reading to learn more about how Medium can be a great tool to boost your marketing!

WHAT IS MEDIUM?

Medium is…

Welcome to the Team? So Glad to be Working With You? How do you write a converting welcoming email subject line? Although this may seem like an insignificant question, the way a business welcomes newcomers in their newsletter introduction email can set the tone for how their readers will view a business. So, below are different ways to write a perfect welcome subject line for your readers.

POSE A QUESTION

Welcoming your subscribers by asking them a question may sound strange, but if done right, can be highly effective. Why? If you ask an intriguing question, people want the answer so they will…

Are you noticing a large number of views on your website but not many conversions? This could be happening because you are not properly optimizing your website for conversions. A large amount of website traffic is great, but if you are not selling anything, you will not achieve your business goals. Continue reading to learn how conversion optimization can make those visitors count and convert.

WHAT IS CONVERSION OPTIMIZATION?

Conversion optimization is essentially the process of increasing the percentage of people who engage with your website while visiting it. The kind of engagement that is important should align with the purpose of your business…

For any type of business, marketing, teaching, you name it, working with a client you love makes the work easier. For a teacher, that may mean a class of engaged students. For a marketer, that may look like working with a client whose product you love.

Ethics in marketing are crucial. In any business, this holds true. Having values and sticking to them is what makes a business successful. Working on a project you don’t feel good about or doesn’t align with your values often means the work you produce won’t be your best.

MARKETING A PRODUCT YOU LOVE

In marketing, feeling good about what…

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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