Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more! Start by creating your Google My Business strategy.

While it may seem confusing, perfecting your company’s profile on Google My Business is a crucial component of your brand image. …


LinkedIn is an important platform that can take your business to the next level. The way you present your organization on LinkedIn serves as the first impression for others, which is why it is crucial to have a profile that is representative of your organization! At Colibri Digital Marketing we run a LinkedIn audit for all of our clients to ensure their pages are flawless and help create a strong strategy for their brand. In this article, you can find the key points that you should consider as you perfect your LinkedIn page.

ABOUT YOU SECTION

When someone clicks on your profile, very…


Did you know, the average person spends two hours a day using social media? That breaks down to around half a million tweets and Snapchat photos shared every minute.

With social media playing such a big part in our lives, could we be sacrificing more than just our time but also our mental health and well-being?

We challenged our team to participate in a #digitalwellnesschallenge where we focused on different aspects of digital wellness, awareness, advocacy, and creating positive digital habits.

We did this challenge because, at Colibri, we have started to question the impact of social media on our…


People often overlook the benefit of marketing in multiple languages, but it can greatly impact your success. Across all industries, audiences speak different languages, and sometimes multiple languages. Therefore, it is important to be able to speak to them in their native language. That’s where multilingual marketing comes in.

Multilingual, or bilingual, marketing means using multiple languages in your marketing efforts. There are many benefits of multilingual marketing. It can help your brand:

  • Reach a larger audience.

Social media engagement is a key factor in effectively using your social media to increase brand awareness and find new leads. Many businesses are so focused on growing their audience they fail to engage their current audience.

When it comes to social media, the quality of your followers is more important than the quantity. A large number of social media followers can be beneficial in creating a more well-known brand. However, this audience will only be beneficial to your brand if you have mastered the art of engagement.

By focusing on social media engagement over growth, your brand will be…


Email marketing is a powerful tool for marketing and an important channel to put time and effort into. Although some people ask if email marketing is still relevant the truth is that if you use it the right way, it is definitely relevant and can lead to success.

One thing that makes email marketing attractive is that you can reach thousands of people! In 2021, more than 4 billion people use email. On top, of that, emails allow you to speak more directly to your audience. When you send an email, it goes directly to your customer’s inbox. …


Have you heard the saying “Culture eats strategy for breakfast”? This saying plays on the idea that culture is a bigger success factor than strategy. Do you think culture has the power to make or break a company? Let’s find out.

WHAT IS COMPANY CULTURE?

According to the Society for Human Resource Management, an organization’s culture is based on the basic assumptions about the following:

  • Human nature. Inherited qualities of employees which affect the behavior of other stakeholders such as customers and suppliers. For example, do employees have a proactive or reactive approach towards their work?
  • The organization’s definition of its business environment. How…

One thing that acts as a unifying force to bring everything together on the internet is (cue drumroll) links.

Links are crucial for guidance in navigating the internet. Like the signposts on a highway, links take you from one destination, aka webpage, to another. At times, these signposts might lead to another part of the same site. It’s safe to assume that none of us can imagine surfing the web without links being there to guide us.

Links are extremely important because, without a link, a website loses its identity. Similar to links acting as signposts, search engines serve as…


If you are in the business of guest posting and content marketing, have you ever received an email essentially saying “Hey, post my content on your site”? Did you say yes?

Most people are more likely to agree to a partnership and guest post exchange if the pitch includes information about the benefit of the partnership and what it will look like. Because of that, writing a guest post pitch is not as easy as asking to write content for someone and telling them what you plan on writing. You need an inviting but not spammy subject line, friendly tone…


https://youtu.be/aPfYYBbPHhk

One of the things lead with love means is showing up for the people you care about. When leading a business, nothing is more important than loving your team. One way we show love at Colibri Digital Marketing is through our weekly team meeting. It’s our charm’s — a charm as you may or may not know is a group of hummingbirds, kinda like a flock of birds but in this case a group of experienced, talented, and warm-hearted digital marketers — way of connecting with our entire team and spending some time together, working and playing. As CEO…

Anna Colibri

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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