A FEARLESS DRIVE: LAURA SCHWAB, PRESIDENT OF THE AMERICAS AT ASTON MARTIN

As President of the Americas at Aston Martin, Laura Schwab is responsible for all Aston Martin operations in the North and South Americas. She oversees every sector– sales, marketing, feelers, development, and more. Clearly, this role is no walk in the park. What makes Laura Schwab’s role even more impressive, however, is the fact that her eyes were never set on the automotive industry from the start.

LAURA SCHWAB’S PATH TO BECOMING A BUSINESS WOMAN

TENNIS STAR

Schwab recounted how her 3 years at law school was extremely difficult. She quickly realized law was not the right path for her because everyone at law school knew they wanted to be a lawyer except for her. Despite her doubts, Schwab stuck to law school and picked up a career as a contract attorney after graduation. She described the job as being very dry, and she was highly unsatisfied at her position. The career path she had envisioned of becoming an attorney, getting married, and settling down in her hometown of Kentucky wasn’t playing out the way she had anticipated. Hearing that several of her friends had moved to Southern California, she decided to pack up her stuff and move to California for a change of scenery.

EUREKA!

While working at the start-up, she met a guy who helped her land a contract job at Land Rover to build their website and create a pre-order system. Once her contract was up, she stayed at Land Rover to work in data-entry. During her time at the company, she was further promoted to various lead marketing roles within Land Rover.

IMPOSTER SYNDROME

Schwab also worked through her imposter syndrome by learning any knowledge that did not come naturally to her. When approaching a problem, she would tell herself not to panic. Then, she would ask herself how she was going to learn to solve it. By slowly developing her knowledge, she grew the confidence to put herself out there and face rejection. In fact, she says rejection can be a catalyst for growth. When you’re rejected, Schwab advises asking “tell me why” to find out how you could have been better. By having the confidence to constantly evaluate and advance your abilities, you’ll garner a solid skill set that will eventually make it hard for others to say no.

THE COOLEST JOB IN THE WORLD

SOME UNEXPECTED NEWS

When she finally told Palmer, he was incredibly supportive of her pregnancy. The company’s love and support was a huge relief, and that caring culture is something Schwab strives to continuously cultivate at Aston Martin.

COMPANY CULTURE + TEAM PLAYERS

In order to cultivate a strong and supportive culture at Aston Martin, Schwab looks for team players. She states that a big part of the interview process comes down to sitting with someone and talking to them. When she asks candidates to tell her their story, she’ll notice whether the person uses more “I” or “we” statements and whether or not the candidate talks about collaboration with other people. She’ll pick up on behaviors, how they speak on their experiences, how they talk about who they are, and how they’ve worked through life and their career to see if the candidate’s values align with Aston Martin’s values. Ultimately, with each candidate she interviews, Schwab looks to grow the team into a better one.

WORK-LIFE BALANCE

Although Schwab works hard to create a family environment at work, balancing her work life with her personal responsibilities at home is an even bigger challenge. She admits that she doesn’t feel like she balances work and home life well because she’s always jetting off to different places for her job. COVID-19 has actually helped her manage her work-life balance a lot better because she’s forced to create structure at home during the day and evening. Now, Schwab will hit pause every night to eat dinner with her family– something that use to be a luxury in her busy schedule.

FOOD FOR THOUGHT

Schwab also reiterated the value of working together to build each other up. That means leaving room for all women to actively participate and thrive. Even though it might not feel like it due to past cultural norms, she states that it is paramount to bring men and women together because collectively, everyone is stronger as a team.

Ready to collaborate with a team to help your business flourish and grow? Reach out to us and schedule a 30-minute complimentary strategy session today!

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.