Colibri Digital Marketing Applies for B Corp Certification

As I’ve shared with so many of our readers, clients, and colleagues, Colibri Digital Marketing is in the process of becoming a B Corp.

What is a B Corp?

As stated on the B Corp website, B Corps are:

for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

Today, there is a growing community of more than 1,600 Certified B Corps from 42 countries and over 120 industries working together toward 1 unifying goal: to redefine success in business.

As a business owner, I am especially excited about redefining success in business. As a woman-owned, LGBTBE-certified business, I want business success to be defined by inclusion and by a level playing field for all business owners. And, I want inclusion to refer as well to our home, the earth.

Why Are B Corps Important?

Colibri Digital Marketing is committed to leading our industry and the small business community as a whole in minimizing the negative impacts of its activities on the environment while developing and implementing social and environmental policies that ensure everyone feels safe, healthy, and welcome within our communities. By becoming a B Corp, we join a movement and amplify our impact.

By making our strategies and tactics transparent, we hope to inspire other businesses and invite input as well. Please take a read and see what we are up to. If you have ideas or inspirations for improvements, don’t hesitate to reach out.

Our Environmental Strategy

The key points of our strategy to achieve this are:

  • Share information about virtual agency environmental best practices with the Colibri Digital Marketing team to encourage same.

Our Social Strategy

Colibri Digital Marketing also has strategies in place to enhance the social well-being of our local and global communities.

The key points of our strategy to achieve this goal are:

  • Participate as a member of the Golden Gate Business Association (GGBA) and National Gay and Lesbian Chamber of Commerce (NGLCC), which are local and national LGBT business advocacy organizations.

Part of the B Corp assessment includes transparency in the actions we take and how we measure success (our key performance indicators (KPIs).

Here is a list of the actions we have taken in 2016 and what we will continue to measure:

Social Objectives

  • Membership in the Golden Gate Business Association (GGBA) and the National Gay and Lesbian Chamber of Commerce (NGLCC)

Total contributions per month: $103

Environmental Objectives

  • Volunteer at San Francisco Green Film Festival (in-kind donation of digital marketing services valued at $3,000).

Ongoing Efforts

At the end of each year we will publish a blog post that summarizes our environmental and social impact. I expect that as we learn and grow as a B Corp, that we will improve continuously and increase our impact.

As a San Francisco-based virtual agency with a paperless office, our environmental impact is low and as a woman-owned, certified LGBTBE we are making a difference in the social arena as well. We are proud to live in a city that is committed to sustainability and thrilled that there is a B Corp movement that allows businesses like ours to have a voice.

We want to be thought of as your go-to environmental and social impact digital marketing agency and that starts with B Corp certification.

Questions?

We’d love to talk B Corp! Reach out to Anna Colibri at anna @ colibridigitalmarketing dot com or via Twitter @annacolibri. Or click on the button below to schedule a complimentary digital strategy session.

Click Here to Schedule

This article was originally published at colibridigitalmarketing.com and republished here with permission from Anna Colibri.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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