Colibri Digital Marketing Applies for B Corp Certification

As I’ve shared with so many of our readers, clients, and colleagues, Colibri Digital Marketing is in the process of becoming a B Corp.

What is a B Corp?

for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

Today, there is a growing community of more than 1,600 Certified B Corps from 42 countries and over 120 industries working together toward 1 unifying goal: to redefine success in business.

As a business owner, I am especially excited about redefining success in business. As a woman-owned, LGBTBE-certified business, I want business success to be defined by inclusion and by a level playing field for all business owners. And, I want inclusion to refer as well to our home, the earth.

Why Are B Corps Important?

By making our strategies and tactics transparent, we hope to inspire other businesses and invite input as well. Please take a read and see what we are up to. If you have ideas or inspirations for improvements, don’t hesitate to reach out.

Our Environmental Strategy

  • Share information about virtual agency environmental best practices with the Colibri Digital Marketing team to encourage same.
  • It is our policy to minimize the use of and encourage proper disposal of eWaste, especially batteries (our main source of eWaste).
  • Minimize waste by evaluating operations and ensuring they are as efficient as possible.
  • Minimize toxic emissions by using transportation (when it’s necessary) that is low-impact (walking, taking public transportation) when possible and use carbon offsets when travel is necessary.
  • Actively promote recycling and conservation both internally and amongst our customers and suppliers.
  • Source and promote products and services that minimize the environmental impact of both production and distribution.
  • Meet or exceed all the environmental legislation that relates to Colibri Digital Marketing.

Our Social Strategy

The key points of our strategy to achieve this goal are:

  • Participate as a member of the Golden Gate Business Association (GGBA) and National Gay and Lesbian Chamber of Commerce (NGLCC), which are local and national LGBT business advocacy organizations.
  • Provide financial support to nonprofits.
  • Actively seek to provide marketing services to B Corps, nonprofits, local businesses, and LGBT businesses.
  • Work with vendors from diverse backgrounds who support our mission.

Part of the B Corp assessment includes transparency in the actions we take and how we measure success (our key performance indicators (KPIs).

Here is a list of the actions we have taken in 2016 and what we will continue to measure:

Social Objectives

  • Financial contributions to Children’s International
  • Financial contributions to Hip Hop for Change
  • Financial contributions to Raise Hope for Congo

Total contributions per month: $103

Environmental Objectives

  • Purchase carbon offsets for marketing team travel (to be determined at the end of fiscal year 2016).
  • Encourage subcontractors to participate in positive social and environmental impact (I have shared our policy statement with the team and solicited input).
  • Purchase 100% renewable energy for my home and to power my computer and phone using PG&E’s Solar Choice program.
  • Maintain a paperless office

Ongoing Efforts

As a San Francisco-based virtual agency with a paperless office, our environmental impact is low and as a woman-owned, certified LGBTBE we are making a difference in the social arena as well. We are proud to live in a city that is committed to sustainability and thrilled that there is a B Corp movement that allows businesses like ours to have a voice.

We want to be thought of as your go-to environmental and social impact digital marketing agency and that starts with B Corp certification.


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This article was originally published at and republished here with permission from Anna Colibri.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.