CONTENT MARKETING IDEAS FOR SMALL BUSINESS

If you have a small business, then you may have already faced the problem of not having enough money to advertise to reach a bigger audience. Building a business requires a lot of effort and financial investment. But how do you get extra money when you need funds to engage people to buy?

CONTENT MARKETING IS THE ANSWER

Below we have listed several ideas. The cost of each idea is low and the usefulness of each method is high. Interested in success? Then let’s get started!

WHAT IS CONTENT MARKETING?

There are X ways to drive traffic using content:

  • SEO
  • Social Media
  • Email

Website content like blog posts helps your SEO, and landing pages with lead capture forms (read on to find out more about lead capture) help you convert visitors to leads.

LAUNCH A BLOG FOR SEO

  • A quality blog requires effort. If you already have a WordPress website, you can easily add a blog to it or have a developer do it for you. You’ll want the blog to do the following:
  • Answer client pain points related to your product or service
  • Convert visitors to subscribers or, better yet, inspire them to call you, set up a free appointment, or otherwise initiative a sales process

Let’s take a look at each one of the above in a little more detail.

DRIVE TRAFFIC

ANSWER CLIENT PAIN POINTS

CONVERT VISITORS

One example is an email signup form. Most people will not sign up just because there is a form. In this case, offering a free download in exchange for an email address is a good place to start. A more direct route is to request that they call you or sign up for a free assessment. In any case, conversion is the goal.

USE SOCIAL MEDIA POSTS

Here are some tips and considerations for using social media to boost your business:

  • Video. Video is trending right now and is a highly converting content type, meaning that people are more likely to engage with your content when you use video. It doesn’t have to be complicated. Getting started by taking some video of yourself answering frequently asked questions about your products and services.
  • Stories. Being on the same wavelength with potential customers creates a path to success. People love the openness of stories. Use stories to tell your followers about your plans for the future and show the behind the scenes of your business along with ways people have benefitted from your products and services.
  • Captions. Without a good caption, your post is less likely to convert. You’ll often be posting your blogs and inviting readers to click through to your blog, where you can “capture” them as leads and convert them to new business. Here are some headline hacks.
  • Images. Great images are engaging and converting. The visual part is important both for your blog and for your profile on social networks. Be both informative and visually interesting.

EMAIL MARKETING

The formula is:

Short friendly info

Special offer

Link to blog post

For ecommerce sites, this should be done on a weekly basis.

SUMMING UP

Marie Barnes is a writer for LinksManagement and Bestforacar. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging. Follow her on Medium.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.