If you have a small business, then you may have already faced the problem of not having enough money to advertise to reach a bigger audience. Building a business requires a lot of effort and financial investment. But how do you get extra money when you need funds to engage people to buy?


Content marketing has the ability to solve your problem. There are many content marketing approaches you can implement. But for beginning businesses, consider not only efficiency but also on cost.


Content marketing is a way to create interest in your brand and services or products without using ads to promote it. Like ads, the goal is conversions, revenue increase and to reach a bigger audience. So how do you do content marketing?

  • Social Media
  • Email


Blogs are an excellent option to show and tell readers about your brand and business. Sure, working on a blog requires a lot of effort, but if you want to succeed, you have to put in the work.

  • Answer client pain points related to your product or service
  • Convert visitors to subscribers or, better yet, inspire them to call you, set up a free appointment, or otherwise initiative a sales process


The blog primarily drives traffic through SEO. If people are searching for things related to your business, your blog is an opportunity to introduce them to your work. Blogs give you the opportunity to reach a larger audience because you can use a wider range of keywords. Let’s say you work for a nanny agency in San Francisco, your main keywords would be “nanny agency” and “nanny agency san francisco” etc. But with blogs you can extend your keywords to “nanny tips and tricks”, “should i get a nanny” “what to expect from a nanny” and much more. By having a broader range of keywords, there are more options for people to click on your blog, which drives traffic to your website.


One way to write engaging, memorable content is to respond directly to client pain points related to your products and services. For example, your potential client might have a dog that needs grooming, but they are nervous about the chemicals being used on their dogs. You could write about eco-friendly dog grooming and let potential clients know just how safe and earth friendly dog grooming can be.


Content marketing is about inbound marketing. That means you are attracting clients not pushing advertising at them. Once people get to your site, you’ll want them to begin a sales process. This is also called lead capture.


Social networks are a great way to reach an audience. They provide more opportunities to keep in touch with people, and also more effective in engaging attention to your business.

  • Stories. Being on the same wavelength with potential customers creates a path to success. People love the openness of stories. Use stories to tell your followers about your plans for the future and show the behind the scenes of your business along with ways people have benefitted from your products and services.
  • Captions. Without a good caption, your post is less likely to convert. You’ll often be posting your blogs and inviting readers to click through to your blog, where you can “capture” them as leads and convert them to new business. Here are some headline hacks.
  • Images. Great images are engaging and converting. The visual part is important both for your blog and for your profile on social networks. Be both informative and visually interesting.


Email marketing has the highest return on investment of all the digital marketing strategies. It’s a great way to boost brand loyalty and sales via special offers. One easy way to send out a newsletter is summarize and blog and link to it.


Content marketing is an excellent tool for improving rankings, driving traffic to your website, cultivating brand loyalty, and growing small businesses. With a little sweat equity, it’s affordable for beginners. So try your hand at content marketing by writing a blog, upping your social media presence, and using email marketing.

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