If you have a small business, then you may have already faced the problem of not having enough money to advertise to reach a bigger audience. Building a business requires a lot of effort and financial investment. But how do you get extra money when you need funds to engage people to buy?


Content marketing has the ability to solve your problem. There are many content marketing approaches you can implement. But for beginning businesses, consider not only efficiency but also on cost.

Below we have listed several ideas. The cost of each idea is low and the usefulness of each method is high. Interested in success? Then let’s get started!


Content marketing is a way to create interest in your brand and services or products without using ads to promote it. Like ads, the goal is conversions, revenue increase and to reach a bigger audience. So how do you do content marketing?

There are X ways to drive traffic using content:

Website content like blog posts helps your SEO, and landing pages with lead capture forms (read on to find out more about lead capture) help you convert visitors to leads.


Blogs are an excellent option to show and tell readers about your brand and business. Sure, working on a blog requires a lot of effort, but if you want to succeed, you have to put in the work.

Let’s take a look at each one of the above in a little more detail.


The blog primarily drives traffic through SEO. If people are searching for things related to your business, your blog is an opportunity to introduce them to your work. Blogs give you the opportunity to reach a larger audience because you can use a wider range of keywords. Let’s say you work for a nanny agency in San Francisco, your main keywords would be “nanny agency” and “nanny agency san francisco” etc. But with blogs you can extend your keywords to “nanny tips and tricks”, “should i get a nanny” “what to expect from a nanny” and much more. By having a broader range of keywords, there are more options for people to click on your blog, which drives traffic to your website.


One way to write engaging, memorable content is to respond directly to client pain points related to your products and services. For example, your potential client might have a dog that needs grooming, but they are nervous about the chemicals being used on their dogs. You could write about eco-friendly dog grooming and let potential clients know just how safe and earth friendly dog grooming can be.


Content marketing is about inbound marketing. That means you are attracting clients not pushing advertising at them. Once people get to your site, you’ll want them to begin a sales process. This is also called lead capture.

One example is an email signup form. Most people will not sign up just because there is a form. In this case, offering a free download in exchange for an email address is a good place to start. A more direct route is to request that they call you or sign up for a free assessment. In any case, conversion is the goal.


Social networks are a great way to reach an audience. They provide more opportunities to keep in touch with people, and also more effective in engaging attention to your business.

Here are some tips and considerations for using social media to boost your business:


Email marketing has the highest return on investment of all the digital marketing strategies. It’s a great way to boost brand loyalty and sales via special offers. One easy way to send out a newsletter is summarize and blog and link to it.

The formula is:

Short friendly info

Special offer

Link to blog post

For ecommerce sites, this should be done on a weekly basis.


Content marketing is an excellent tool for improving rankings, driving traffic to your website, cultivating brand loyalty, and growing small businesses. With a little sweat equity, it’s affordable for beginners. So try your hand at content marketing by writing a blog, upping your social media presence, and using email marketing.

Marie Barnes is a writer for LinksManagement and Bestforacar. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging. Follow her on Medium.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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