DIGITAL MARKETING STRATEGIES THAT EVEN BUSINESSES WITH BUDGET CONSTRAINTS CAN IMPLEMENT

While some startups are very generously funded by venture capitalists, most have to deal with a severe cash crunch, day after day, before they find their footing. When you are struggling to make ends meet and trying to raise enough operational capital all by yourself, you need to make a budget that is efficient and cost-effective so that your business can survive. Here are some of the best digital marketing strategies for businesses with lean budgets:

DIGITAL MARKETING STRATEGIES FOR STARTUPS AND SMALL BUSINESSES

FLEX TARGETING ON FACEBOOK

Previously, Facebook did not permit marketers to use a combination of factors to define audiences and if they did use multiple factors, all the people having at least one characteristic would get included in the audience. This made the audience base unnecessarily broad and populated with people who possibly had no desire to convert into users. With flex targeting, marketers can now be as specific as they want to define their target audience leading to superior click through rates (CTR) and conversions.

CROSS-CHANNEL REMARKETING

INSTAGRAM ADS

MOBILE FOCUSED ADS

GOOGLE ANALYTICS SMART GOALS

BLOGGING WITH ENGAGING CONTENT

CONCLUSION

Could your brand or business benefit from partnerships with micro-influencers to boost your online visibility? We can help! Find us on Facebook or Twitter, or click below to book a free digital marketing strategy session.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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