E-commerce Retargeting 101: Winning Strategies That Will Boost Your Conversions
The more a message is seen and heard by people, the greater the marketing success.No wonder remarketing continues to be popular among advertisers.
That’s why if you own an e-commerce website, you should make sure that remarketing is part of your advertising campaigns.
This list of winning e-commerce remarketing strategies will help in boosting your conversions for future sales success.
Retarget Your Customers on Facebook
You simply cannot deny the potential of Facebook Retargeting. Through Facebook Pixel, you now have a more efficient way of targeting people, especially those with unsold items in their carts.
Through the Pixel code, you can track and target Facebook users via interest-based ads. This is made possible by placing a pixel code on the pages where you want to retarget users who abandoned their carts on Facebook.
When crafting your Facebook ad campaign, also take note of the user’s behaviors. Most of them want to establish meaningful connections with family, friends, and other users who share the same passion. They also want to be entertained, educated, and experience emotions.
If you replicate all of these desires in your ad, you will stand out and unlock Facebook’s true potential. Not to mention that the Facebook Pixel on your website is now installed even if you have yet to run an ad.
Use Specific Intervals When Retargeting
You can also retarget prospects based on specific intervals. For instance, a prospective customer viewed your products but did not complete the purchase after a day, a week, or a month transpired.
Close the Deal by Designing Specific Ads
For example, create last-chance offers, to get these products at discounted prices, before they revert to their original price.
Creating a surge of urgency through e-commerce targeting can definitely help you coax your target buyers to pull out their wallets and buy from you.
Target Your Visitors
Organize visitors based on the particular product pages that they have viewed. Then, craft ads that incorporate both texts and visuals that pertain to the product.
Do not waste your time and resources to promote your products and services to a broad set of audiences, especially when particular visitors have already shown their interest in specific goods you offer.
You can also organize visitors by setting up at least three important segments as follows:
- Cart: Consists of users that have placed something in their cart. You can remind them of the product they considered buying and bring them back to complete the transaction.
- Product: Targets those who have checked the product page for more information. You can use competitive messaging to help convert those comparison shoppers into paying customers.
- Conversion: After a visitor completes a purchase, consider adding them to a loyalty program. However, you may need to exclude them in retargeting campaigns that are tailored to convert first-time visitors.
Customer segmentation allows you to create and run ads that resonate with your target audience. After all, you cannot convince a person to buy your product if they do not know whether or not they need it in the first place.
Profit from Content Marketing
A lot of brands use retargeting to promote their products to people who made action on their product pages in one way or another.
However,you can do so much more than retargeting those products with the help of content marketing.
Content marketing is an excellent tool to generate inbound traffic. If you have a case study, blog post, and other downloadable pieces of content that are doing incredibly well, you can run a retargeting campaign to attract prospective customers.
You can also do the same for your exclusive content, that is,. content that your target audience can only get from you. That way, you will be able to generate quality leads, to nurture and eventually convert into paying customers.
Create a Relevant Campaign Structure
Design your campaigns to target the right kind of customer by using messaging that is appropriate to the level of intent demonstrated. For example:
- Upper-funnel campaigns: Targets users with ads that make the brand noticeable and memorable.
- Mid-funnel campaigns: Usually targets people who browsed through category pages, viewed several products and pages, but did not add a product to the cart. Provide them with targeted information to entice them back to the site to complete a purchase.
- Low-funnel campaigns: Reminds consumers that they placed something in their shopping carts, or reached a check out page of products of interest to them
Remarket Your Products in Google Display Ads
How do you target people who have clicked your shopping ad on Google but ended up abandoning their cart? Retarget them using Google Display Ads
These are ad types that you see on website banners or sidebars. Depending on the parameters that you set, Google shows retargeting ads that will appear on high-traffic and relevant websites.
This way, when your target audience is viewing any of these websites, they will see your ads. Your ads follow them on the Web regardless of which website they view, as long as it is relevant to your e-commerce business.
Create Global Event-Based Remarketing Campaigns
The more people are exposed to your ads, the more they perceive your company to be trustworthy. You can create remarketing campaigns based on local, national, and international events.
For instance, if you are a retailer that sells branded sports gear and clothing, you can ramp up your campaigns that lead up to and during the Summer Olympics.
If your customers abandon their carts, then e-commerce remarketing can help remedy the situation.
A personalized e-commerce strategy will help with winning your prospects back while significantly decreasing the rate of shopping abandonment.
Hopefully, these tips will bring increased returns in your current retargeting campaigns.