Enhancing Your Email Marketing Strategy to Improve Click Through Rate

Having a strong email list is great for any business. Email marketing is a low-cost way of getting your content and your brand in front of a very wide audience, and it’s a really excellent way to maintain connections with potential clients or customers. However, emails, just on their own, aren’t enough. It’s great to have your content seen, but if your email strategy begins and ends with “read this email,” then those emails aren’t providing any material value to you.

Indeed, if those emails aren’t a point of contact that promotes a deeper interaction with your site, then they really aren’t being used to their fullest extent. If you’ve got a huge email readership, but you’re not seeing a corresponding uptick in site traffic, then your CTR could use some improvement. With these ten tips (and a bonus eleventh!) you’ll be ready to do just that.

1. Don’t buy lists — let people sign up

Instead, focus on building an email list organically, by encouraging sign-up with a relevant call to action (CTA) on your site.

2. Incent sign-up, newsletters, samples, and more

3. Strike while the iron is hot

4. Be personable; don’t write as a company

5. Keep hyperlinks distinct, but don’t use blue

6. Nest secondary hyperlinks in unexpected places, like images and subheaders

7. Place a clickable above the fold

8. Don’t use flashy HTML or complex design

9. Add social sharing buttons

10. Optimize for mobile

11. Track your performance!

All these tips and tricks for increasing your CTR won’t be worth anything if you can’t measure the results. Be sure that you’re following the attribution path for your web traffic, and tracking your email campaigns appropriately. If you try something new, check back in a week or two and see whether it made a difference. Always be reviewing the data to be sure that your emails are delivering the best possible results for your business.

Colibri Digital Marketing

Need to increase the CTR for your email campaigns? Get in touch to book your free digital marketing strategy session, or find us on Facebook and Twitter for more great tips like these!

Originally published at colibridigitalmarketing.com on October 11, 2018.

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