Ethics of Virtual Reality Marketing

There’s a topic I’ve been grappling with lately: dealing with the realities of digital marketing in the virtual age. It’s been on my mind, in particular, because we’re a San Francisco digital marketing agency, so we like to keep ahead of the tech curve, but we’re also a certified B Corp business, and we have a duty to do business in a wholesome, responsible way.

The Ethical Quandary

Here’s the meat of it:

Virtual Reality Marketing

We’ve talked about the kinds of virtual reality marketing San Francisco is already starting to see. Admittedly, it’s still in its early stages. The technology hasn’t quite crested the hill to make VR something more than an unusual display for standard web content. We’re getting closer every day, though.

A Practical Solution

The more I think about this, the more certain I am that the question can’t be answered in advance. Imagine going back twenty years and explaining to people what our present digital world looks like. They’d be horror-stricken at our routine over-sharing and our complete apathy about privacy. “Photos of your children will be stored on servers by a major corporation which is legally entitled to use those photos for their own purposes. You’ll gladly purchase a device that sits in your living room, listens to every word you say, and can communicate all that personal data to a government monitoring agency at its own discretion, because you find it convenient to be able to control your devices with a verbal interface.” On paper, it sounds like some kind of Orwellian dystopia, but we just don’t seem to mind.

Colibri Digital Marketing

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I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.