EVERYTHING YOU NEED TO KNOW ABOUT DIGITAL BRANDING SERVICES

Before the age of online shopping and email, your brand had to appear in a physical space, whether that was a brick and mortar store or IRL mail. Now, with everything being online, brands need to invest time and money into digital branding services to make sure their brand shines just as bright online as they do in-person.

WHAT IS DIGITAL BRANDING?

First, let’s make sure we are all on the same page about digital branding. What is digital branding? It is a combination of digital marketing and internet branding to help make your brand consistent and strong across all digital platforms.

THE IMPORTANCE OF DIGITAL BRANDING SERVICES

On or offline, branding is essential. Without a brand, potential clients and customers won’t know much about you, and therefore, have less trust in your business. On top of that, without a strong brand, you won’t stand out from your competitors.

TYPES OF DIGITAL BRANDING SERVICES

Digital branding services cover more than just a cohesive, branded website. They help your brand shine across all online platforms that your brand appears on. Below are the main places digital branding can help you increase revenue. We’ll also dive into what branding services achieve to make sure your online brand is the best it can be.

WEBSITE BRANDING

Your website is your digital home base, so its needs to represent your brand well. To properly brand your website, you need to have all other aspects of your brand perfected. Those include:

  • Colors. Picking brand colors may seem like it’s just for fun– and it is fun– but it also helps your audience remember you. For example, Coca Cola’s brand colors are red and white. They stand out as an American drink and their colors represent that. Studies have also shown that red makes you hungry, so their color is strategic as well.
  • Images. Your images need to represent your brand. If you are an activewear company, the images of your clothes should portray movement. Your images need to represent your audience and the style of your brand.
  • Brand messaging. Brand messaging is how you tell your story. By creating an emotional connection with your messaging, your brand will transform into a memorable experience.

SOCIAL MEDIA MANAGEMENT

Social media is a great place to show off your brand because it is versatile. You can post fun, behind-the-scenes content about your company culture or post about the latest and greatest in your field of work.

EMAIL MARKETING

Branding is a huge part of email marketing. People want emails to look nice and draw them in. The email marketing aspect of a branding service should be all about design and content. Your content should match your brand and the design should be flawless and pleasing to look at. Digital branding services make sure that the way you are portraying your brand speaks to your audience.

CONTENT MARKETING

The main branding aspect of content marketing is tone and message. A digital branding service should help you brand your content, find your tone, and of course, make sure your content aligns with your overall brand and mission.

ADVERTISING

The goal of advertising is to get the word out about your brand. For advertising, a digital branding service needs to bring in their best designers and writers to create the perfect ad. They need to make sure that the look and feel of each ad match the audience it is targeted to. If you are targeting an ad towards an older audience age-range, your images need to be relatable while still matching your tone. Maybe that means featuring models of the same age-range, whereas for a younger audience, you may want to use younger models.

TAKEAWAYS

Branding can make or break a company. Digital branding services help companies show off their brand in a way that pleases the company, speaks to their audience, and is strategic. A great digital branding service will turn your vision into a strong set of digital assets. It’s more than just choosing colors and finding your brand’s unique voice– you have to take into account your audience and market as well. Of course, you must never forget to make sure all branding efforts are cohesive across all platforms.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.