How to Post a Video on Facebook: 5 Facebook-Approved Strategies

If a picture says a thousand words, how many do you think a video conveys? With an average of 1,500 news stories a day showing up on Facebook news feeds, it is absolutely essential that you display the content most relevant to your audience if you want your content to stand out from the crowd. With Facebook’s automatic play feature for videos, the possibility of making a lasting impression on your target audience has been optimized like never before, so long as you have the right video strategy in place.

Follow these five guidelines below on how to post a video on Facebook, recommended by Facebook itself at the recent Boost Your Business event in San Francisco. These strategies will make your video topnotch, according to Facebook experts, so that you’ll rise above all the news feed noise, every time.

1. Learn from the Silent Films of the Past

Considering that the majority of Facebook users are accessing the social media platform from their mobile devices, the odds are that the audio is more than often set to silent mode. This is why it is crucial that your videos make sense without sound. Focus on the visuals and even adding text if you want to convey a specific statement, but don’t rely solely on sound to get your message across. Need an example? Check out the one below.

Pro Tip: Audio is still important. You don’t want to scare people away with disturbing background music. For ultimate video optimization, have dynamic visual and audio, so that your video makes an impact regardless if the sound is on or not.

2. You Only Have 3 Seconds

Pro Tip: Unless you already have an established following, wait a few seconds before displaying your branding intro. Captivating three seconds + branding intro + captivating rest of video = Facebook video post success.

3. Capture the Moment

Facebook promotes the Moments app as a way to “get photos from friends and give photos back” but companies are taking full advantage of the app to create stories about their products, customers, and brands. This type of photo slideshow is a great way to showcase a start-to-finish process of a product, display a case study, and even create a music video by using the audio feature. Plus, the slideshow automatically plays in real time, just like standard Facebook videos.

Pro Tip: Be sure to organize your photos into a storyline so that the photos are not displayed out of order.

4. Uploading vs. Linking

There are some tricks to getting the most out of uploading a video to Facebook. If you’re a business, upload the video to your business page, not your personal account. Once the video is uploaded to your business page video library, you can choose nifty features like pinning the video to the top of your page, boosting the video post, and placing the video at the top of the library as the featured video.

Pro Tip: Don’t forget to add text to the post in the video description area. This is also where you can include a link and a call to action for the content the video is promoting.

5. Create a Video Ad Campaign

If you don’t already have over 100,000 followers (yes, you really do need that many if you want to see substantial conversions), then your best bet for getting your video in front of your audience is to create a video ad campaign. This is different than boosting the video post, which optimizes for post engagement. A video ad campaign, on the other hand, optimizes for video views. You can find this ad option in the ads manager section of your Facebook account. The beauty of Facebook ad campaigns is that you are in full control of your advertising budget and can spend as little as $5 a day.

Pro Tip: Read up on Facebook’s advertising guidelines so that you can ensure all components of your video (text, visual, audio, call to action) are within guidelines and completely optimized for capturing the attention of your target market.

A Video Is Worth a Million Words

Need help creating or optimizing a video for Facebook? Schedule a complimentary digital marketing strategy session! Our team of social media experts at Colibri Digital Marketing are happy to help you learn how to post a video on Facebook, or with any of your other digital marketing needs.

Click Here to Schedule

This post was originally written and posted by Jasmine Cabanaw, VP, Production, Colibri Digital Marketing. It is republished here on on behalf of Colibri Digital Marketing. Thanks, Jasmine, for a great read!

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.