HOW TO PROTEST ONLINE USING DIGITAL MARKETING TACTICS

Protesting has always been a way to make change, whether it’s taking to the streets, no longer supporting a company, or protesting through art or online. Throughout the recent Black Lives Matter protests, which increased in momentum following the death of George Floyd, online protesting has grown in popularity. One of the reasons for that is COVID-19. People are cautious about keeping 6 feet apart, so marching in large groups isn’t the safest. Protesting online is also important because the web is a great way to reach many people at once by spreading news and resources. Whatever the reason is that you have come to this blog to learn how to protest online, I’m glad that you are here to learn.

THE POWER OF ONLINE PROTESTING

HOW TO PROTEST ONLINE

Below are some ways you can protest online by combining the three forms of internet activism with digital marketing tactics.

BLOGGING ACTIVISM

SOCIAL MEDIA ACTIVISM

Social media activism is a great way to organize and take action. The first step, of course, is to spread information. You can do so by posting articles about the issue you are trying to solve and what changes you want to see. From there, you can start organizing. You can plan an email or phone call campaign by writing out the script and telling your followers the plan. The last step is to turn it into an action. Encourage everyone to send the emails or make the phone calls. The truth is that to some extent, everyone on social media is an influencer. The content you post influences those who see it, whether it’s 10 people or 10,000.

EMAIL ACTIVISM

Another great thing about protesting via email is that there are templates available online for you to fill out and send to officials. All you have to do is fill in your name, the city that you live in, and the subject line so the email doesn’t get marked as spam. The body content is pre-written, so it only takes two minutes or less to click send!

HASHTAG ACTIVISM

ONLINE SHOPPING ACTIVISM

GRAPHICS

ONLINE ACTIVISM TIPS

MAKE SPACE

-Rose C., Digital Marketing Intern

SHARE CONFIRMED NEWS

-Alessandra I., Digital Marketing Director

DO YOUR OWN RESEARCH

-Hank K., College Student

YOUR PLATFORM IS YOUR POWER

-Annie L., Digital Marketing Intern

PROTESTING TIPS FOR EVERYDAY LIFE

DEFINE YOUR VALUES

DO YOUR RESEARCH

MAKE A ROUTINE

THE TAKEAWAY

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I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.