Today, the average person manages a ton of information compared, even, to the amount of information managed by your parents’ generation — let alone your grandparents’. Managing all that complex information is time consuming, and can seriously cut down on productivity. And as we’re all aware, a loss of productivity has a direct impact on your bottom line.

It’s totally understandable that you’d feel a little overwhelmed, but what if you were given a solution that allowed managing information to be more peaceful, productive, and profitable?

I would like to promise you a panacea — a way out of the rough seas of information in which you find yourself floating.

Unfortunately, I can’t.

What I can offer you are information and resources about how to use a dashboard to make your (work) life a little more sane and stable (not to mention productive and profitable.)

What is a Dashboard?

Digital Dashboards

What I do have is the internet and, for contemporary digital marketers like myself, dashboards have become an indispensable productivity tool.

A digital dashboard has the following uses:

  • Monitoring
  • Managing
  • Analyzing

Because, as I said, we are living in the Information Age, if you can monitor, manage, and analyze information — or pay someone else to manage it for you — you will live a more peaceful, productive and profitable life.

The purpose of a digital dashboard is to take all of the millions, if not billions, of bits and bytes of information you must manage and make them, well, more manageable.

How to Use a Dashboard to Get a More Peaceful, Productive, and Profitable Life

Perhaps most importantly, having a dashboard helps beginners analyze the results of their online marketing efforts, including blogging and social media marketing.

I will explain the role of each type of dashboard and provide some actionable tips and resources.

What is a Monitoring Dashboard?

A monitoring dashboard allows you to look at several information streams at once. This is typically accomplished through RSS feeds. Since Google Reader is going by the wayside, I recommend Netvibes, but there are many others. To find out more, Google “free social media dashboards.”

What is a Managing Dashboard?

Although Netvibes is a great free monitoring tool, I like to use HootSuite for managing my day to day social media needs. The free version allows you to schedule tweets and other posts and this is very handy, indeed!

If your needs outstrip the free version, there is a premium version, too.

What is an Analyzing Dashboard?

Google Analytics provides a free dashboard for those who have installed Google Analytics on their websites and blogs. I use Google Analytics and recommend this powerful free set of tools to everyone.

Recently, however, I found Dashboard Junkie. Dashboard Junkie has pre-configured dashboards that make analyzing data easier for beginners.

The Take Home

Colibri Digital Marketing
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Originally published at colibridigitalmarketing.com on August 21, 2017.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.