How to Use Snapchat for Social Media Marketing

You’ve probably heard that you need to be active on Facebook and Twitter. Someone else swears by Instagram and Google+. What about Pinterest and YouTube? Now Snapchat is sticking its head out as well, trying to get your attention.

As a marketer or business owner, you only have so many hours in a day — you can’t possibly be on all the social media platforms. So, let’s break it down so you can understand what Snapchat is, who uses it, how you can use it for marketing, and the all-important question: should you be on it?

What Is Snapchat?

Snapchat is a photo and video messaging app. It’s extremely popular with teens and young adults — maybe it’s because they needed a platform their moms aren’t on yet. Snapchat was launched in 2011, and after they enjoyed great success Facebook made them an offer which they couldn’t refuse… ahem… they did refuse! $3 billion was not enough to make Snapchat’s founders part with their baby.

What makes Snapchat so unique is that your messages — or snaps — only last a brief moment before they self-destruct. It’s also fun. You can get creative with your snaps by applying filters to your photos and videos, adding emoticons and text on top of the snaps, and throwing in background music. And then there’s the doodle. A doodle lets you write or draw on top of your photos, so the options are endless.

Another popular feature is the story feature. With this, you can add a few snaps together in a stream which can be watched for 24 hours before it disappears. You can also decide whether you want your snaps to be public or private, and you can have video calls in real-time.

A really groundbreaking feature — in my opinion — is Snapcash. Snapcash is linked to your credit card so you can send money to your friends within seconds. Not everybody is equally excited about it though as it comes with security risks.

Discover is a feature used by editorial teams, such as magazines, which they use to put together stories that you can view for 24 hours. On there you’ll find the Daily Mail, National Geographic, MTV, Cosmopolitan, and many more well-known publications.

Why Do People Like It?

Ok, so what’s the point? If you still don’t get it, hang in there, it will all start to make sense in a mo.

  • Snapchat is quick. It’s the fastest way to share a moment or experience as and when it happens. Snapchat opens up in camera view, so you don’t need to search for the camera button while the moment is passing by.

Snapchat is where millennials hang out. If your target customer is a millennial, then you need to be on it. If not, well, it’s up to you to decide. And keep in mind that Snapchat is also growing in older demographics. Before you decide, let’s look at fun ways marketers use Snapchat.

How Do Marketers Use Snapchat?

So now that you know what Snapchat is, let’s see what you can do with it. Here are some ideas to get your creative juices going:

  • Create anticipation for an upcoming event. You can put together a story that creates buzz around an upcoming event.

How to Make the Best of Your Snapchat Marketing Campaign

Snapchat is simple to use, but it also has some constraints you need to take into account when you work on your marketing strategy:

  • Every second counts. You only have a few moments to make an impression, so make sure you use the right words and footage.

Ready to Snap?

If you’re still not sure whether Snapchat is for you — we can help. If you need a Snapchat strategy, a social media strategy, or just a digital marketing strategy in general, schedule a complimentary session with Anna Colibri. We can help you inject some fun and personality into your digital marketing.

This post was originally written and posted by Lydia Botha, content writer for Colibri Digital Marketing. It is republished here on on behalf of Colibri Digital Marketing. Thanks, @LydiaBotha for a great read!

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.