#IRL marketing: What is IRL Marketing and How?

As you may know, IRL stands for “in real life.”

In a world where so much is done online and digitally, it can be hard to remember that there is a world outside of that. When looking at your marketing, you need to have both digital marketing and IRL marketing plans. IRL marketing sounds confusing, but the truth is that it is just an offline marketing plan.

Having a digital marketing plan is very important but without IRL marketing, it’s much less effective. Why? Even if someone reads reviews and trusts your brand, meeting in person will develop a relationship and trust much faster. But there’s more to IRL marketing than just networking. It also includes good old fashioned bus stop and TV ads.

Benefits of IRL Marketing

There are two main categories of IRL marketing: advertisements and relationship marketing. Let’s take an in depth look at each.

IRL Relationship Marketing


  • First of all, have a business card! The new relationships you form won’t go anywhere if you don’t have a way to connect in the future.
  • Ask questions. Making sure the conversation is a two way street will lead to a much better connection.
  • Be proud. When talking about your company and what you do, you need to show that you believe in your company so that other people will as well.

Event Marketing

  • Product Launches
  • Award Ceremonies
  • Fundraisers
  • Seminars
  • Conferences
  • Recruiting Events
  • Job Fairs
  • Trade Shows

There are tons of event options so make sure to look up what events are going on in your area.

IRL Advertisements

Another example of ads building brand recognition is State Farm. Their jingle, “Like a good neighbor, State Farm is there” is well known and has built strong brand recognition. People know of State Farm by seeing their ads and know more about what they do by getting that song stuck in their head. Now that we know the goal of IRL advertising, let’s look at how to do it effectively on different platforms.

Bus Ads and Billboards

Below are two examples:


  • Choose how you will grab your audience’s attention, whether through look or content.
  • Make your ads have a uniform look that matches your brand.
  • Have a short attention grabbing slogan.
  • Use creative imagery.

Radio Ads


  • Use audio by creating a jingle or using sound effects.
  • Make your message and clear and don’t try to pack in too much information.
  • Find a creative way to present your information.

TV Ads


  • Create a story that represents your brand style
  • Keep it simple
  • Have a tagline or jingle
  • Create a character

Print Media Ads


  • Keep it simple and straightforward.
  • Focus on one topic and don’t pack in too much information.
  • Make it as readable as possible.

IRL marketing can help create more leads, increase revenue and create brand awareness and loyalty. More than just billboards and print media, to have an effective IRL marketing strategy you need to meet with people face to face (or, given the current COVID-19 crisis, via Zoom).

Now that you know what IRL Marketing is and what it looks like, the next step is to create your strategy by choosing what channels to use, such as what events to attend and ads to invest in. Then put your plan into action and get out in the world and start marketing.

Looking for other ways to upgrade your digital marketing by organically driving website traffic or improving your branding? Schedule a meeting with one of our digital marketing strategists here.

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