IS IT UNETHICAL TO MARKET A PRODUCT YOU DON’T LOVE?

For any type of business, marketing, teaching, you name it, working with a client you love makes the work easier. For a teacher, that may mean a class of engaged students. For a marketer, that may look like working with a client whose product you love.

Ethics in marketing are crucial. In any business, this holds true. Having values and sticking to them is what makes a business successful. Working on a project you don’t feel good about or doesn’t align with your values often means the work you produce won’t be your best.

MARKETING A PRODUCT YOU LOVE

When marketing a product you love, it’s easy to answer questions like what’s the unique selling proposition? The answer is the reason why you like it.

But, marketing products you love isn’t all sunshine and rainbows. When you love something, you often don’t see all the imperfections. For marketing, that may mean you miss a flaw in branding. What if the client’s audience doesn’t relate with part of their branding, but you do because you love the product? Will you notice the inconsistency?

Although marketing a product that you are infatuated with makes the job easier, it can also be frustrating. As you are scratching your head wondering why it’s not selling, the reason may be in that branding inconsistency you missed.

THE ETHICS OF MARKETING A PRODUCT YOU DON’T LOVE

Now that we know the benefits of marketing a product that doesn’t suit your fancy, let’s dive into the question, is it unethical to market a product you don’t love?

Marketing a bad product is most likely unethical. But, what about marketing a product you don’t love, but other people do? That is where things get tricky.

IS IT UNETHICAL TO MARKET A PRODUCT YOU DON’T LOVE?

THE ARGUMENT FOR YES

THE ARGUMENT FOR NO

THE ANSWER ISN’T BLACK AND WHITE

If you don’t love your client’s company because they are selling a bad product, maybe you should not work with them. But if you don’t like their product simply because it’s not for you, keep working with them! They are in business because there is a need for their product. If the client’s mission is ethical, their practices align with their mission, and there is an audience for their products, why not work with them?

DECIDING TO MARKET A PRODUCT

  1. Does their mission align with yours?
  2. Do they stick to their mission in their practices? For example, if they say they believe in honesty and transparency in business, can you find information about how their products are made, or are things not so transparent?
  3. Is there an audience that wants and news their product?

TAKEAWAY

At Colibri, mission-driven marketing and transparency are a top priority. That’s why we became a B Corp certified business. Want to learn more? Check out our 2019 impact report. If you are curious about mission-driven marketing, sign up for a complimentary 30-minute strategy session. Just click the button below to get started!

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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