IS MEDIUM YOUR NEW MARKETING BEST FRIEND?

If you have yet to hear about the writing platform, Medium, today is your lucky day! Medium is taking off in the marketing world and may be just what you need to take your marketing to the next level. Medium is a platform where writers, brands, and readers can easily discover and create content. Medium provides an untraditional platform for blogging where anyone can write successfully and gain immediate traffic to their content no matter their experience level or following size. Continue reading to learn more about how Medium can be a great tool to boost your marketing!

WHAT IS MEDIUM?

HOW TO USE MEDIUM

CREATE AN ACCOUNT

FIND AND FOLLOW

When using Medium for marketing purposes, search and follow relevant topics and businesses for future inspiration!

PUBLISH AN ARTICLE

The initial set-up allows you to enter a title at the top of the page, and then write your content directly below it. If you would like to insert any photos, videos, embedded links, or new sections, simply hit the ‘+’ symbol to enter them as needed. If you would like to reformat your text, simply highlight the text and choose from formatting options such as bold, italics, hyperlinking, and headings.

Once you have finished writing and formatting your content, you can choose to publish your story immediately or schedule your post using the ‘Publish’ button or use the ‘…’ symbol to share a draft or make other changes. If you choose to publish your story, you can add up to 5 tags related to your topic. Tags help improve your Search Engine Optimization on Medium. Read more about tags and Medium SEO in the ‘Medium SEO’ section of the blog.

JOIN A PUBLICATION

Finally, add writers and editors to your publication. Writers can submit stories and remove them as desired and editors have authority to review submissions, post stories, edit submissions and drafts, and remove stories from the publication.

MEDIUM SEO

Medium rewards users who use more broad topic tags because readers typically find stories through topics rather than searching in the search bar — the way people do on Google. For example, if you are writing a blog on social media marketing, your SEO keyword for Google would be specific to your topic such as, ‘social media marketing’. However, when choosing tags on Medium it is more effective to choose more general topic tags such as ‘social media’, ‘marketing’, or ‘business’.

Medium allows you to choose up to 5 keywords; choosing keywords from Medium’s topic list will help you see what topics people are already searching for and allow you to become more discoverable. It is important to remember that SEO on Medium is not about getting your story to show up on the first page of Google search results, but rather linking your story to relevant topics.

USING MEDIUM FOR MARKETING

If your brand’s ultimate goal on Medium is to attract a larger audience and new potential customers, Medium is a great platform to do so. The algorithm allows any individual or brand the opportunity to gain a large amount of traffic based on their content quality.

Additionally, Medium provides tools to embed links back to your website, products, or blogs. For example, our company, Colibri Digital Marketing provides digital marketing small businesses. A way our business creates increased brand awareness and attracts new customers is through writing blogs about topics such as marketing, SEO, social media, and a variety of other business topics and embedding links back to our website and blog. Anyone who searches through marketing or a related topic on Medium and reads our content is now aware of our brand. Furthermore, if they found our content helpful, engaging, or fun, they may consider looking into our business and the services we provide.

Whether your business sells to other businesses or sells to individuals, there is always a way to get creative with your content topics and link back to your website.

Posting content on Medium can help to create new content for your other digital marketing platforms and improve your brand image. Let’s say your business sells skincare products. Your marketing team can post a ‘skincare guide’ on Medium and link back to your website or products throughout the blog. Once your blog is published, you can reshare it to other social media platforms such as Twitter, Facebook, or Instagram. Now, you have additional and informative content for multiple platforms. Your audience on those platforms can read more on how to use your products and fully understand their benefits.

Whether your readers choose to engage with these links and become a customer or not, using Medium allows your brand to get creative and informative with your marketing and create a more personal relationship with your customers. This ultimately brings further traffic to your website, creates increased brand awareness, and can help your business build an authentic brand image.

TAKEAWAYS

Do you need more in-depth guidance on how to start marketing on Medium? Take the next step towards your brand’s goals and sign up for a complimentary strategy session! Simply click the link below to get a jump start!

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.