SEO COPYWRITING: 10 TIPS FOR BETTER CONTENT & RANKING

If you’re in the world of content marketing, you’ve probably heard of the term “SEO content writing”. Do you ever wonder what that term means and why it’s important?

Well, we’ve created a guide to help you answer these important questions:

  • What is “SEO Copywriting”?
  • How can you be better at SEO copywriting?

Let’s get started!

WHAT IS SEO COPYWRITING?

SEO: Refers to Search Engine Optimization, which is a practice to increase the quality and quantity of visitors through organic, search engine results.

Copywriting: The art of writing information and rearranging words that are consumed and persuade people to take action.

SEO copywriting is a mix of keyword research, on-page SEO, formatting, and creativity. It is about creating valuable content with specific keywords that you can easily promote on social platforms.

The main goal of SEO content is to attract search engine traffic. Including specific keywords in your content can help improve your ranking and relevance on Google. It also helps target your audience and direct them to your well-expressed content where you can provide a solution to their problems.

Let’s take a deeper dive into some helpful tips!

10 SEO COPYWRITING TIPS

STEP 1: WRITE FOR THE RIGHT AUDIENCE

To create content that relates to your audience, you need to know who they are and what they want. Here are some questions you should ask yourself before writing to your audience:

  • Who am I trying to reach?
  • How much does my audience know about the topic?
  • What content will engage them?
  • What actions do I want my readers to take?

STEP 2: CREATE AN ATTENTION-GRABBING HEADLINE

Even if your content is truly unique, a weak headline will ruin its chances of becoming successful. Here are some tips to help you create a headline that packs a punch:

  • Brainstorm at least 15–20 headlines
  • Keep your headline simple, but interesting
  • Include powerful words to craft a striking headline
  • Use keywords that your readers are looking for in your headline
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“A good title should be like a good metaphor. It should intrigue without being too baffling or too obvious.”

– Walker Percy, author of Love in the Ruins

STEP 3: WRITE SIMPLE SENTENCES

If your content contains unnecessary messages, your audiences will get confused and choose to move on. People hate fluffy and complex words because it makes them feel like they are wasting their time. By taking out unnecessary words, you’ll keep your audience interested and excited.

STEP 4: STRUCTURE YOUR CONTENT

Format your headlines consistently, such as using H1 for titles and H2 for subtitles. Try using lists for some items rather than writing it out. Bold the important keywords in the paragraph to grab and hold your audience’s attention.

STEP 5: USE KEYWORD-RICH PHRASES

A good strategy is to write your content before going back in and figuring out where your keywords naturally fit. Focus on targeting one keyword phrase at a time and using it several times in the body content. To keep your site current and fresh, make sure to update your content with relevant keywords regularly.

STEP 6: INVEST IN ORIGINAL VISUALS

Creating original graphics or repurposing images can help you improve your search engine rankings. Visuals give your content a competitive edge by incorporating on-brand images, videos, and graphics. In the marketing world, pictures are worth more than 1,000 clicks.

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STEP 7: PROMOTE INTERNAL LINK BUILDING

STEP 8: INCLUDE STATS AND QUOTES

Citing other people’s works can open up networking opportunities, especially when you write great content. You can then earn engagement and build relationships with influencers in your industry to boost your content.

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STEP 9: MONITOR YOUR ACTIVITY

Keep the metrics simple so you have a good idea of which content is doing better and which content needs to be worked on. Monitoring your content regularly will also help you make better decisions when choosing what and how to write.

STEP 10: DO YOUR RESEARCH

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TAKEAWAY

The journey doesn’t stop here! Now that you know how to write a better copy, stay on top of your skills by continuously improving on them.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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