SOCIAL MEDIA ENGAGEMENT STRATEGY: 5 WAYS TO INVOLVE YOUR TEAM ON SOCIAL TO INCREASE ENGAGEMENT

Growing engagement on social media is hard. Most social media engagement strategies are all about using attention-grabbing words, showcasing an intriguing picture, or creating fun stories. What if, instead of looking to your followers for engagement, , you garnered engagement from the inside to inspire your followers to do the same ? What if you put the social in social media by getting your employees to be social, not just at work, but also online?

That means inviting your team to like your posts, occasionally comment, and shout you out on social media. It’s not such a crazy idea when you think about it because this social media engagement strategy is based on inspiring change by being the change. Let’s say you want five more comments on each Instagram post. You talk to your employees about that goal and on your next post, three employees comment on it. An hour later, one of your followers responds to one of the employee’s comments, and another follower is inspired by all the comments to add their own. Just like that, you’ve reached your goal of 5 more comments.

An added bonus to this strategy is that your social content will improve. Now that your whole team is looking out for your posts, there will be more eyes on quality control. Encourage your employees to provide feedback about what they do and do not like about your posts. Since they are now interacting with your content, they can see what type of wording and content best inspires engagement.

HOW TO INVOLVE YOUR TEAM WITH A SOCIAL MEDIA ENGAGEMENT STRATEGY

BE TRANSPARENT ABOUT YOUR GOALS

KEEP YOUR TEAM IN THE LOOP

TURN IT INTO A GAME

POST ABOUT THE TEAM

MAKE IT EASY

TAKEAWAYS

The most important thing to know about this strategy is that if you force things, it won’t be effective. If you tell your team they have to comment on five posts a week, their comments will be generic. However, if you tell them their engagement matters because it will inspire other people’s engagement and lead to more brand reach, they will want to participate in a more authentic way.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.