STRATEGIES FOR WRITING FOR THE WEB

Writing for the web is not the same as writing that high school essay for your English class. Of course you need strong sentence structure and reliable sources, but the layout, content, and tone are completely different. Writing for the internet takes practice and, when done correctly, adds great value to your business and even personal life. A strong blog and well crafted tweets lead to a larger audience and new leads. Plus, feeling proud of what you write is an instant pick me up.

WEB WRITING STYLE GUIDE

PREPARING TO WRITE

Before putting pen to paper, or fingers to keyboard, you need a clear sense of what you will say and what type of resource you are providing your readers. Are you giving them a guide to posting on Twitter, a more educational resource, or the story behind your brand, a more friendly and entertaining resource?

PUTTING PEN TO PAPER

Now it’s time to get those ideas on paper. Once you begin to write, make sure to keep your goal in mind. Let’s look at the most important things to remember when writing for the internet.

TAKEAWAYS

The most important thing to keep in mind is that you are writing for an audience. You need to provide people with the information they expect from you. As you write, ask yourself, “does this content answer my question or complete my task?” The answer needs to be yes for a successful blog. I know there are a lot of things to remember when writing for the internet, so if you feel overwhelmed, remind yourself that writing for the internet takes practice. Try to set up a writing scheduling to sharpen your skills. Now go give it a try!

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.