Managing social media incorporates lots of different skills. You need to plan content, engage with your followers, understand social analytics, and know how and when to post. This blog will give you all the information you need to know about how and when to post by explaining how to use popular social media scheduling tools.



Later is Colibri Digital Marketing’s personal favorite scheduling app. We use it for as many channels as we can for our own social media as well as client’s. We love it because it lets you schedule posts across Facebook, Instagram, Twitter, and Pinterest. Later has a variety of features that make it stand out from other scheduling apps such as the ability to schedule the first comment for Instagram posts and schedule stories. Later has a very user-friendly and easy-to-navigate interface. They have 5 different pricing plans, outlined below.


If Later is not quite what you are looking for, check out HootSuite, another popular (B Corp certified!) scheduling app. They support many social media channels as well as the ability to post on business pages, personal accounts, and any other type of social activity. HootSuite offers a variety of plans with unique features to work best to accommodate your needs. Let’s take a look at each.


Buffer has three different pricing plans which work well for small to medium sized companies. Through Buffer you can schedule posts for Instagram, Twitter, Facebook, Pinterest and Linkedin.


The last scheduling tool is Sprout Social. On top of scheduling, they offer conversion management and engagement tracking. Their three plans work with Twitter, Instagram, Pinterest, Facebook and LinkedIn.


Because we love using Later, we thought we would give you a quick guide to scheduling a post.


Using a scheduling tool makes social media management much easier and creates a system. All of these plans offer unique features. Later offers exhaustive scheduling features whereas Sprout Social offers more analytics tools. When choosing which tool to use make sure to be clear on your needs.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

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