THE INS AND OUTS OF LOCATION BASED SEO AND GEO TARGETING

Oh no! You have a product launch event coming up in San Francisco and want to advertise it, but you can’t figure out what audience to target. What if there was a way to target only the people in San Francisco who buy, or would be interested in, your product? Guess what? There is, and it’s called geo targeting!

LOCATION BASED SEO

Let’s break down exactly how to use location based SEO and geo targeting to boost your business.

WHAT IS LOCATION BASED SEO?

IMPLEMENTING LOCATION BASED SEO

The next best practice for implementing location based SEO is to use Google My Business. Google My Business helps businesses control their information on Google Maps. Having a fully completed Google My Business account ensures that people can find your business on Google Maps, and that all the information they need is in one place.

To properly complete your Google My Business profile, make sure to fill out all the sections. Use your location on the landing page and make sure your information is accurate. Here’s what it looks like:

As you can see, Colibri Digital Marketing’s Google My Business page contains Colibri’s contact information, as well as reviews, information about the business , and our latest news. . Providing up-to-date information helps people learn more about your business.

WHAT IS GEO TARGETING?

IMPLEMENTING GEO TARGETING

Like I mentioned earlier, the most obvious situation is to use geo targeting when advertising for an event. Just today, I received an ad on my Instagram for a shop opening up in San Francisco where I live.

There are other ways to get creative with geo targeting. For example, if you are a daycare center, you may want to target ads to the people who visit playgrounds and parks. For larger brands that are trying to advertise on a bigger scale, their ads may be different based on the locations they are targeting. If you are targeting an ad towards Portland residents, you could incorporate the city’s nickname, The Rose City, into your ad. Showing that same slogan to people in New York City wouldn’t make sense. Instead, incorporating something about the Big Apple will be more relatable to New Yorkers.

TAKEAWAYS

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.