TOP SOCIAL MEDIA MARKETING TRENDS TO FOLLOW IN 2020

Did you know? There are 3.2 billion daily active social media users. That equates to 42% of the world population! No doubt, social media activities engage users with infinite possibilities, making it easy to access various social media platforms, wherever you are and whenever you want. Furthermore, most of the mobile apps have been optimized for a better mobile browsing experience, so that users can access their favorite sites with one click. It is not hard to understand why three-fourths of marketers believe social media is an effective part of any business and has become an integral part of people’s lives and their daily routine.

Social media has opened new doors for marketing and brand advertising, providing marketers with an innovative platform to mesmerize consumers and develop a diversified customer pool. It’s not wrong to say that social media has the potential to evolve a brand into something great, and if pursued correctly, aid in lead generation, sales, and revenue growth.

Social media gives marketers unrivalled access to real-time customer and prospect feedback. Hence, social media can also prove to be an effective way to support your account-based marketing strategy as well.

SOCIAL MEDIA NETWORKING SITES STATISTICS FOR 2020

  • Facebook, launched in 2004, currently has 2.4 billion monthly active users and 1.6 billion daily active users.
  • YouTube, launched in 2005, currently has 1.9 billion monthly active users and 149 million daily active users. The average duration of YouTube visits is 40 minutes.
  • WhatsApp, launched in 2009, currently has 1.5 billion monthly active users and 1 billion daily active users.
  • Instagram, launched in 2010, has 1 billion monthly active users and 600 million daily active users.

THE SOCIAL MEDIA STATISTICS YOU NEED TO KNOW IN 2020

  • In terms of social media users by generation, millennials lead the tally with 90.4% of active social media users, followed by Generation X (77.5%), and Baby Boomers (48.2%).
  • An average of 2 hours 22 minutes per day is spent on social networks and messaging.
  • 73% of marketers believe that social media marketing has a ‘somewhat effective’ or ‘very effective’ role in business.
  • 54% of social media users and browsers use social media to research products.
  • 71% of consumers who had a positive experience with a brand on any social media channels are likely to recommend the brand to their friends and family.
  • 49% of customers consider influencer recommendations about a brand or a product on social media.

CURRENT SOCIAL MEDIA TRENDS

The following are the social media trends to look out for, which will fuel social media marketing strategies for better customer experience.

SAY ADIEU TO THE LIKE BUTTON ON INSTAGRAM

Instagram is one of the social media sites that recognize the ongoing addiction about the number of likes and, in 2020, will make their site less like-specific, and more customer-oriented. Although you won’t be able to see the likes of someone else’s posts, you can still see the likes on your posts.

The implementation will try to combat issues related to fake likes and followers and let brands reach out to a wider audience base. Since the likes of any product will not be visible to the customers, marketers will devise strategies, focussing on transformative ads.

VIDEO CONTENT WILL RULE THE CHANNELS

For brands that are not creating videos as a part of brand promotion, it will become increasingly vital to include video in their social media marketing strategy.

To stay ahead of the trend, start creating your own video strategy.

THE INCLUSION OF SOCIAL COMMERCE ON MEDIA PLATFORMS

Although many brands have already added the ‘Shop Now’ feature to their social media handles, many brands are yet to follow into the same trend. With time, social shopping will become, as much a reality, as a shopping website or retail store.

AUGMENTED REALITY WILL RAID THE SOCIAL MEDIA MARKET

In 2020, AR will bring forth an entirely new and profound era, letting customers enjoy virtual showrooms of brands. The feature will give a real-life experience to the customers, lure into the look and feel of the products, and aid in their buying process online. Some brands, like Sephora, have already implemented AR to aid in the online shopping experience of the customers, and the others are quick to follow.

INFLUENCER MARKETING WILL CONTINUE TO GROW

Brands are not working with just 1–2 influencers but have a good niche of such influential people, working towards the common goal of brand promotion and higher customer engagement.

WRAPPING IT UP

AUTHOR BIO

Yash Chawlani is a Digital Marketing Strategist associated with UnboundB2B, who specializes in SEO, Social Media Optimization (SMO) and Content Marketing. You can connect with him on LinkedIn and Twitter.

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I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.