Web Writing for Beginners Part 1 of 3

Flashback! We’re giving this post, the first of a three-part series from about five years ago, a new coat of paint! It’s solid advice for anyone looking to get a start as a writer on the web, so give it a read and stay tuned for the rest of the series in the days to come!

So, You Want to Write for the Web

Good idea! The thing is, web writing involves much more than just writing.

  • Gain tips for being a better web writer and
  • Find out some secrets about how to promote the work you’ve written
  • Decide why you are writing
  • Get to know your audience
  • Have a website and blog in place
  • Decide which social channels you will use
  • Do keyword research
  • Implement analytics on your site
  • Create a production process

Understand the Basics of Values-based Marketing

Heres a quick recap of our post on values-based marketing:

Decide Why You Are Writing

If you are new to web writing, chances are you are starting a new business or project. This means you are probably writing in order to build an audience, establish trust, and eventually sell products or services.

Get to Know Your Audience

Web writing is about breaking through all the noise on the web and touching people directly. We’ve written a great deal about creating a persona, so take a moment to review creating personas and then make one who reflects your own ideal customers or clients.

Have a Website And Blog in Place

A misconception about social media is that you can be successful just by using social channels such as Facebook. Social media is a helpful tool, but it’s definitely not enough on its own, any more than you could build a house with just a stud-finder.

Decide Which Social Channels You Will Use

That said, social channels such as Facebook are great for promotion and sharing content. Based on the research you did, choose the places your persona already hangs out on the web (such as LinkedIn) and then hang out there, too.

Do Key Word Research

As part of creating a web presence, you have to find out what people are searching for when they try to find you and you have to be findable.

Put Analytics in Place on Your Site

This may not be something you do yourself, but it is very important. If you need help, get it.

Create a Production Process

Get organized before you write. This will make the whole process easier and more effective and whole lot more fun.

  • Decide who will do what. If you are a solopreneur, you get to do everything! If you have staff, assign tasks. Who is the writer? Who takes the photos? Who promotes? Decide in advance who updates the site and how.
  • Plan a promotion schedule. Make a list of where and when you will promote your writing.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.