Your website is like your own little piece of digital real estate — and you want to make it as user friendly for potential clients as possible. Realtors are targeted by marketing companies and web development companies all the time about real estate agent websites. While this can be a good thing, it can also create “shiny new thing” syndrome, with Realtors jumping from one real estate agent website to the next instead of maintaining one website for real estate agents.

In order to create and maintain brand consistency, Colibri Digital Marketing recommends Realtors create a personalized website for real estate agents built on a platform like WordPress so that they are not locked into a proprietary software system that limits their ability to change and grow with marketing trends and technologies.

Tips for Optimizing Real Estate Agent Websites

In addition to the standard About and Contact sections, there are several digital marketing strategies you can employ for real estate agent websites that will help convert visitors into clients and that will allow people to easily reach you about your real estate business.

  • Optimize for mobile. Not only does Google now penalize websites that aren’t mobile responsive, but as a Realtor you want your website to look great no matter which device your client is using.

Think of the time and effort you put into prepping and staging a house for a real estate sale and use the same methodology for optimizing your real estate website.

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SEO for Real Estate Agent Websites

Search Engine Optimization (SEO) for real estate websites is an important and useful way for your brand to be found online. By incorporating keyword planning and SEO digital marketing strategies, real estate agent websites become more effectively visible in search engine results pages. SEO for real estate websites is challenging because the competitive nature of the real estate industry translates in the digital world, but with keyword planning and SEO best practices, these strategies can still help your real estate agent website stand out from the crowd. Read more about SEO for real estate websites here.

Having a well-optimized website that offers valuable information and lead capture will allow you to start building relationships using your website. And relationships are what real estate is all about. Click the button below to download our Top Producer’s Guide to (Digital) Real Estate Marketing Methods for more insider tips!

Download the Top Producer’s Guide to Real Estate Marketing

This article was originally published at colibridigitalmarketing.com and republished here with permission from Anna Colibri.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.

I work to make the web a more beautiful, accessible, and functional place. I use dreams as a form of planning. And I play because it’s fun.