WHAT DOES LEAD WITH LOVE MEAN?

https://youtu.be/aPfYYBbPHhk

One of the things lead with love means is showing up for the people you care about. When leading a business, nothing is more important than loving your team. One way we show love at Colibri Digital Marketing is through our weekly team meeting. It’s our charm’s — a charm as you may or may not know is a group of hummingbirds, kinda like a flock of birds but in this case a group of experienced, talented, and warm-hearted digital marketers — way of connecting with our entire team and spending some time together, working and playing. As CEO of Colibri Digital Marketing, it’s a highlight of my week. I get to learn, grow, get to know new people, and work on making our business better all at the same time.

Not too long ago, our Creative Director, Graciela Sosa, asked the team to share what lead with love means to each of us. The idea was to create a TikTok about one of our brand’s most important values. I was all in, and as the conversation unfolded, I was moved.

Our team believes in all the juicy stuff: mindfulness, putting yourself in the other person’s shoes, cultivating love for the self, being willing to ask yourself the hard questions and get better, expressing love through everyday actions, and accepting life on life’s terms.

Read the transcript, below, to learn even more about what we colibris mean when we say “lead with love.” And thank you for reading our B Corp marketing blog. We appreciate your time and attention.

LEAD WITH LOVE TRANSCRIPT

ANNA COLIBRI, CEO, COLIBRI DIGITAL MARKETING

My favorite ad on the Super Bowl, which I watched from start to finish this year for the first time in my entire life, was from Bruce Springsteen. I don’t know if anybody here is a Trump voter or a Trump supporter, that will be a little awkward for me on the one hand. But on the other hand, it’s probably unlikely. But we do need to accept different points of view, and that’s part of leading with love. Generally speaking, what Trump did for me was he made me realize that I couldn’t be a cynical person anymore and look down on politics or look down on being an American and being patriotic.

The ad that I watched at the Super Bowl with Bruce Springsteen had the hashtag reunited. Going forward into 2021 and beyond, I think political engagement is important, which is aimed at preserving our democracy, which I think is good for a Trump supporter or anyone else. This idea of going through something really hard has been divisive and scary, and so I think it’s more important now more than ever to look at other people’s points of view and see what we’re together on.

Now I am a patriotic, flag-waving American who watches the Super Bowl. That happened because I think it’s important to nationally express ourselves as a country and see beautiful athletes and we can have our friends explain to us what the hell’s going on. That is what I had to do. Bruce Springsteen kind of moved me because he is saying this is our country. It’s something new to me to say, look, I’m a proud American because I kind of thought, oh, that sounds regressive or something like that. I think it’s really important now. And so that is my big thank you to Trump because before that, it was easy for me to be cynical and take democracy for granted. That was a lot of talking about lead with love. But I do think it’s really important. How about you Rose? What do you think about Lead with Love?

ROSE CARGES, CONTENT MARKETING MANAGER, COLIBRI DIGITAL MARKETING

ANNA

SERGIO ESTEVE LEAL, COLIBRI UNIVERSITY INTERN

ANNA

Sono, she was…I guess she was kind of a monk in the 14th century or something. But this man came to her and he said, “Sono, I can’t, my mind is racing everywhere. And I am always so jealous and filled with hate and this kind of thing.” He said, “well, what should I do?” And she said, “Whenever something bad happens, whenever you feel uncomfortable or filled with hate, just say thank you for everything. I have no complaint whatsoever.”

He tried that and he came back and he said, “Sono, I still am filled with hate and I still can’t control my mind.” And she said, “thank you for everything. I have no complaint whatsoever.” And his spiritual eye opened and he was filled with love from there on out. To me, that kind of means reality is not as you would like it to be, and it’s interesting that lead with love would kind of give you, Sergio, that message. But it is true, there must be a link between acceptance, which doesn’t have to mean giving up, and love. How about you, Graci?

GRACIELA SOSA, CREATIVE DIRECTOR, COLIBRI DIGITAL MARKETING

ANNA

JIANI TIAN, COLIBRI UNIVERSITY INTERN

ANNA

ALICE KIM, COLIBRI UNIVERSITY INTERN

ANNA

MARIA ANDREINA PEREZ, PROJECT MANAGER, COLIBRI DIGITAL MARKETING

ANNA

ALESSANDRA ILLARRAMENDI, DIRECTOR OF OPERATIONS, COLIBRI DIGITAL MARKETING

ANNA

ANDREINA VILLEGAS, DIGITAL MARKETING MANAGER/DIRECTOR, COLIBRI UNIVERSITY, COLIBRI DIGITAL MARKETING

ANNA

Well, that was pretty amazing.

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